Just as humans are social creatures by nature, so are businesses and companies. It is becoming more and more apparent that the degree of a brand’s involvement with consumers is directly related to profit margins. Business is driven by communities and society, which means that companies cannot afford to forget social media strategy.
The presence and reliance on social networks and social media in general is actually great news for businesses. It provides a common ground where companies and consumers can meet and interact. If a company can manage to build a strong presence on popular social media sites, then the power to reach current and future customers is literally at their fingertips. However, a mere presence on these social sites may not help a brand grow and increase revenue.
At the core of any lucrative social media marketing plan is a well-planned, well-organized, and well-implemented strategy. The factors that should be considered for a robust social media strategy are as follows:
Budget – A well-rounded marketing budget allows for both traditional advertising and online marketing efforts. Within the online portion of the budget, falls social media. The especially attractive quality of social media marketing is that for the most part, it costs you nothing.
Popularity – Simply put, the most popular social media platforms should be targeted first, but it is best practice to spread your efforts between more than one social site, but be cautious of biting off more than you can chew.
Target Audience – Similarly to traditional marketing efforts, demographics –geographical location, age range, income level, gender, etc. – must all be considered in regards to your social media strategy. Trying to connect and interact with the wrong target audience is not only a waste of time, but could also result in financial losses. For optimal results, do your research, and set your specifics.
The Launch – Due to the depth of research and involvement required to launch a successful social media campaign, some companies outsource the efforts. Zelen Communications is available to help you create a well-rounded social media strategy, and provide results. Seeking professional help from a reputable online marketing company is a great way to ensure that your social media strategy is in fact social, which in turn will trigger success.