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Zelen Communications Grows Team

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Camille Gomez Mackesey Named Account Manager TAMPA, Fla. – (July 29, 2021) – Award-winning marketing communications firm Zelen Communications today announced the addition of Camille Gomez Mackesey as Account Manager to help meet the firm’s growing client needs. “Camille has demonstrated a passion for marketing and generating new business opportunities,” said President Terry Zelen. “Her Read More…

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2021 Economic Forecast for Home Builders & Developers: FL & Tampa

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5 min and 30 second read   This article will help you navigate the economic forecast for home builders in Florida and Tampa Bay to lead to a prosperous future.   Recently, the Tampa Bay Builders Association hosted a webinar centered around the 2021 economic forecast. I have examined it entirely and am here today Read More…

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Social Media Around the World: 15 Facts & Trends for Worldwide Usage

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In this digital age, it’s a common norm to have social media profiles. Most people have a Facebook, Instagram, and Twitter yet some people have every single profile out there. In fact, the total number of active social media users is over 3.6 billion people and is projected to increase to almost 4.41 billion in Read More…

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Hiring the Best SEO Agency: 3 Key Items for What to Look for

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Learn about how to pick the best SEO agency for your organization – reviews, proof, and social media. Running a good SEO program allows your organization to promote your website to numerous customers around the world. While most agencies claim to be “the best”, there are only a few that meet those qualifications. Continue reading Read More…

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WordPress 5.6 Troubles: Will Your Website Break in December 2020?

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4-min read Learn more about how WordPress 5.6 update might break your website from the jQuery Migrate Plugin. It’s no secret, I love WordPress. The simple to navigate interface, features for easy content adjustments, and many more website development qualities to turn your website into a lead-generating machine. But will WordPress 5.6 break your website? Read More…

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Google My Business: How to Get Google Verified in 9 Steps

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4-min read Learn the steps it takes to have a Google My Business profile for growing your business on the web.   Is your business verified on Google? If you are not sure, then the answer is most likely “no”. For your business to be verified on Google, someone from your business would have requested Read More…

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Your Company’s Logins & Passwords: 5 Reasons to Keep Track of Them

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Learn the top five reasons why you should keep track of all of your digital accounts. Every company has several logins and passwords to access research tools, CRMs, newsletter platforms, social media networks, Google My Business (GMB), and more. All of your company’s logins and passwords are essentially the keys to your online business and Read More…

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Retargeting Part 2: A Newer Approach for Targeting Consumers

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Read how the latest approach to retargeting can increase your engagement and sales.   In part one of this series, we touched on the traditional approach of retargeting. We went over how it can be used to learn the behavior and preferences of your target audience. In this second part of the article series, you’ll Read More…

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Retargeting Part 1: The Traditional Approach for Business Growth

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In this article, you’ll learn the traditional approach for retargeting to help fuel your business.   Every business marketing plan has a target audience. Whether that be with a direct mail campaign or a social media campaign, each strategic plan has a specific list of consumers to hit and retargeting is no different. Imagine how Read More…

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SEO and PPC Management: The Benefits of Both

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In 2020, businesses in the United States will spend an estimated $80 billion on the SEO services industry. Businesses are investing in SEO and PPC management with good reason too. Eighty-two percent of companies that utilized SEO in their campaigns saw an increase in the effectiveness of their advertising. If you’re looking for ways you Read More…

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