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Unlocking Local Success: The Power of Local SEO for Your Business

In today’s digital age, where consumers turn to search engines for local products and services, it is essential for businesses to harness the power of local search engine optimization (SEO). Local SEO focuses on optimizing your online presence to target customers in specific geographic areas. In this article, we will delve into how local SEO Read More…

Harnessing the Power of Video Brochures: A Game-Changing Marketing Strategy for Business Owners

Introduction: The Power of Video Brochures in Business Marketing In the fiercely competitive business landscape, entrepreneurs must adopt innovative marketing strategies to differentiate themselves and thrive. According to industry reports, a staggering 65% of businesses fail to survive beyond their fifth year, with ineffective marketing accounting for 14% of these failures. Video brochures provide a Read More…

The Benefits of Website SEO for Your Business

Growing your business is hard work, and with so much on your plate, digital marketing can easily slip to the bottom of your to-do list. However, organic SEO is one strategy you should prioritize. This article outlines the benefits of website SEO and why it is a crucial digital marketing strategy for your business. High-Quality Read More…

6 Tips on Combining SEO and Social Media for Digital Marketing

Businesses today must invest in their online presence to thrive in the digital world. 60% of marketers believe that Search Engine Optimization (SEO) is the highest quality source of leads, and social media is an excellent way to increase brand exposure. But how can businesses focus on SEO and social media best practices while building Read More…

Retargeting Part 1: The Traditional Approach for Business Growth

In this article, you’ll learn the traditional approach for retargeting to help fuel your business.   Every business marketing plan has a target audience. Whether that be with a direct mail campaign or a social media campaign, each strategic plan has a specific list of consumers to hit and retargeting is no different. Imagine how Read More…

How to Create an Impactful Promotion Event for Your Business

Promotion events are a great way to draw attention to your business and get the word out about your products and services. However, it’s not always easy to create an event that will have an impact on customers and potential clients. To ensure your promotional event is a success, it’s important to plan and consider Read More…

3 Key Elements You Need to Consider for a Successful Marketing Strategy

As a business owner, one of the most important tasks that you face is creating and maintaining a successful marketing strategy. It’s not enough to just put out advertisement indiscriminately; you need to be strategic to get the best possible results. In this blog post, we’ll discuss several  key elements that you should consider when Read More…

Zelen Communications Grows Team

Camille Gomez Mackesey Named Account Manager TAMPA, Fla. – (July 29, 2021) – Award-winning marketing communications firm Zelen Communications today announced the addition of Camille Gomez Mackesey as Account Manager to help meet the firm’s growing client needs. “Camille has demonstrated a passion for marketing and generating new business opportunities,” said President Terry Zelen. “Her Read More…

2021 Economic Forecast for Home Builders & Developers: FL & Tampa

5 min and 30 second read   This article will help you navigate the economic forecast for home builders in Florida and Tampa Bay to lead to a prosperous future.   Recently, the Tampa Bay Builders Association hosted a webinar centered around the 2021 economic forecast. I have examined it entirely and am here today Read More…