As you may know, earlier this year Facebook announced some new and substantial changes. These changes re-established Facebook’s commitment to the “social” part of social networking. “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should Read More…
According to the almighty Google, there are about 100 billion searches conducted through their service each and every month. When internet users are looking for something specific that your business offers, you’ll want them to end up on your homepage (at least, eventually). Your homepage should instantly tell a potential customer what they need to Read More…
There is no doubt that quality SEO is central to your business’s online success. Marketing firms know that 93% of online experiences begin with a search engine, and work to help you capitalize in that. So, when customers are looking for a product or service that you offer, you want to consistently rank high. But Read More…
Your business’s about page is like a greeting for potential customers. This is where you tell them who you are and why you do what you do — and this leaves a critical first impression. So, while it might be a given that an about page is part of your web development and optimized in Read More…
Marketing is overwhelmingly visual. And with the rise of social media, sub-par photography just doesn’t cut it. This is why your small business needs to have a base knowledge of photography, allowing you to capture captivating and share-worthy photos every time. But don’t worry — this doesn’t mean that you need the best camera on Read More…
To fully comprehend the importance of reviews, it’s helpful to understand the way consumers use online resources to make their purchasing decisions today. Buyers are now in control of the purchasing process more than ever before since the advent of the Internet. Recent studies have shown that 94% of consumers conduct some form of online Read More…
When it comes to your digital marketing, the importance of social media cannot be underemphasized. About 70% of the United States population has a social media profile and over half use two or more social networks. But to get the attention of these users, you need to have a professional social presence. This all starts Read More…
You’re working with an SEO company, designing the perfect website, and updating your social media. When it comes to marketing your small business, these are an important combination. With 93% of online experiences starting with a search engine, driving traffic to your website is key. But how can you make sure that your strategies are Read More…
When it comes to generating leads for your small business, your entire marketing strategy starts with your website. By having a well-designed and intuitive website, you can attract users to your business and keep them there. To optimize your site as well as possible, be sure to include these must-have features that any advertising agency Read More…
We first saw that little blue bird in 2006 when Twitter first hit the social media scene. More than 10 years later, it is more important than ever for small businesses to update their feeds and keep their Twitter presence relevant. If the social media portion of your search engine optimization strategy has been lagging, Read More…