Maximizing Local SEO: The Critical Role of Online Reviews

In today’s digital landscape, local businesses face a tough challenge: standing out amidst a sea of competitors. With the rise of e-commerce and digital marketing, consumers are turning to online platforms to discover, evaluate, and engage with businesses in their local area. In this competitive environment, leveraging local search engine […]

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Your Logo Is Not Your Brand: Unveiling the Bold Rebrand of Zelen Communications!

In the fast-paced world of Marketing and Advertising, it was easy to overlook our own brand in favor of client projects. A year and a half ago, I joined Terry Zelen as a business partner, sparking a journey to refresh our agency’s identity. However, this wasn’t just about updating our […]

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The Future of Artificial Intelligence

In a world where the pace of change is faster than ever, the power of great ideas has never been more crucial. And yet, developing these ideas into impactful, market-ready products can be an immense challenge. The best products are not born overnight, they’re the result of dedicated ideation and […]

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Retargeting: What It is and How It Works

In the fast-paced world of digital marketing, businesses are constantly searching for innovative ways to connect with their target audience. One such strategy that has gained prominence in recent years is retargeting. If you’ve ever wondered why an ad for a product you viewed online seems to follow you wherever […]

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What is Call Tracking and How It Works to your Benefit?

In today’s digital age, businesses often focus on online marketing strategies and forget the importance of traditional communication methods like phone calls. However, phone calls remain a critical channel for customer interactions and lead generation. This is where call tracking comes into play. Call tracking is a powerful tool that […]

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