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By Terry Zelen | Zelen Communications, Inc. Here’s how you know we mean it when we say something is important: we don’t say it until, we’re sure. We’ve been doing this for 35 years, and in that time, we’ve learned one lesson above all others. Results do the talking. Announcements […]

By Terry Zelen | Zelen Communications, Inc. Let’s start with an uncomfortable truth. The SEO playbook most businesses are still following was written for a world that no longer exists. Not entirely, anyway. And if you’re still treating traditional search optimization as the whole game, you’re building visibility for a […]

Key Takeaways A marketing system blueprint is the operational backbone of practice growth, capturing how marketing actually works so it survives staff turnover, vendor changes, and regulatory shifts. Undocumented, fragmented marketing creates hidden financial, operational, and compliance costs that rarely appear on a budget but slow growth and increase risk. […]

Key Takeaways Upgrade decisions should be based on clear readiness markers across strength, recovery, technique, and consistency, not just time spent in a tier. The Foundation tier builds movement literacy, baseline strength, and consistency that protect you from plateaus and preventable injuries later. The Wellness tier introduces more complex programming, […]

Key Takeaways Updated OCR guidance on online tracking significantly broadens when website interactions are treated as Protected Health Information, including on unauthenticated pages that describe specific conditions or services. IP addresses, device identifiers, and similar technical signals can create PHI when combined with health related content, reshaping how healthcare organizations […]