Press Room
Stop Using One AI! My ChatGPT + Claude + Gemini Workflow Explained
Most people use just one AI assistant. That’s a mistake.
In this video, you’ll discover how combining ChatGPT, Claude, Gemini, and Perplexity can dramatically improve your results. Each AI model has different strengths, training, and ways of solving problems. Instead of relying on a single perspective, you can build a workflow where each model handles the task it’s best at.
Your Clients Are Asking Why They’re Not Showing Up in ChatGPT. Do You Have an Answer?
Your agency’s SEO clients aren’t just asking about Google anymore. They’re asking why they’re not showing up in ChatGPT.
That question is coming. If it hasn’t already, it will – and most agencies aren’t ready for it.
How Top Agencies Are Evolving To Meet Clients’ Emerging GEO Needs
Generative engine optimization is quickly changing the rules of visibility for brands that rely on search, content and credibility to compete. AI-generated answers now shape how companies are described, compared and recommended—often before a prospective client ever reaches a website. For agencies, that shift raises the stakes: Strategy, structure and authority matter more than ever, while shortcuts and legacy tactics fade fast.
Why 95% of Agencies Will Fail Without Adapting This Strategy
In this episode of E-Coffee with Experts, we’re chatting with Terry Zelen, Owner of Zelen Communications, and the guy who went from studying marine biology to running a successful creative agency. His path into marketing wasn’t traditional, but that’s what makes his perspective so refreshing.
17 Proven Ways CEOs Can Improve Impromptu Public Speaking Skills
For CEOs, some of the most consequential communication moments happen without warning. They’re called on for off-the-cuff insights during boardroom debates, investor Q&As, press exchanges, hallway conversations and meetings. In these unscripted exchanges, audiences can quickly form opinions about a leader’s confidence, judgment and ability to think clearly under pressure.
20 Expert-Backed Culture Strategies For Hybrid Agencies
As hybrid work continues to reshape how agencies operate, culture has become one of the most powerful factors in motivating and retaining talent. When teams are no longer in the same room, engagement depends less on proximity and more on the behaviors, systems and experiences leaders intentionally design.
How To Stay Relevant: 17 Ways Agency Pros Upskill In A Changing World
The agency world has always rewarded those who stay ahead of the curve, but figuring out where the curve is today has become increasingly complicated. New tools emerge weekly, client expectations shift constantly and skills that mattered just a year ago don’t always carry the same weight. Keeping up isn’t the hard part—the challenge lies in understanding which skills are going to be most valuable in the long run, and thus worth the time and effort to attain.
How To Run Smart, Scalable Campaigns Without Cookies
As third-party cookies disappear, marketers need to find more meaningful, privacy-friendly ways to connect with audiences. To fill the post-cookie gap, agency leaders are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but also to build stronger, more transparent relationships with consumers.
How Agencies Prove Their Value In An In-House Marketing World
As more brands build in-house marketing capabilities and look for more flexible partnerships to enhance and extend those practice areas, agencies must demonstrate their value more intentionally. Beyond full-service strategies, tactical execution and report delivery, today’s agency clients seek specialized capabilities they can’t bring on full-time talent for and perspectives they can’t get internally—true partners who can help them tie marketing activity to real business results.
15 Emerging Agency Practices Poised To Become Industry Standards
Agencies are experimenting with new tools and processes that may seem specialized today but are rapidly shaping the future of the industry. As digital transformation continues to accelerate on a global scale, clients are coming to expect deeper personalization, smarter automation and human-centered customer experiences as the default—not differentiators.
How To Leverage 15 Tech Tools Agency Leaders Find Indispensable
For agency professionals, constant change is a given. The right technological tools can help agency teams operate more efficiently, deliver more effective solutions and better clarify results as they adapt to ever-evolving client loads, market conditions and work environments. The key is for leaders to make smart strategic choices when it comes to adopting new tech.
How To Power Agency Innovation With AI: 20 Outstanding Examples
Artificial intelligence is reshaping how agencies and brands approach strategy and execution. For agencies, what makes the best use cases so effective is not the AI technology itself, but the way it enhances human creativity, strengthens decision-making and unlocks new opportunities.
Data Is The New Black
AI has taken the world by storm and has infiltrated literally every industry you can imagine, from marketing to medicine and everything in between. There’s so much hype about what it can and will do to change everything as we know it, but AI is inherently reliant on the quality of the data that’s used to derive its outputs.
15 Marketing Functions To Be Cautious About Automating
Automation has become a powerful tool in modern marketing, helping teams move faster, personalize messaging at scale and optimize their campaigns in real time. However, not every function is suited to a “set it and forget it” approach. In some areas, relying too much on automation can weaken strategy, undermine trust or even harm the customer experience.
19 Important Non-Marketing Skills Marketers Need To Succeed In B2B
Strong campaigns and sharp messaging will only go so far in today’s crowded and noisy B2B landscape. To be effective, B2B marketers need expertise beyond traditional marketing tactics. Skills in seemingly unrelated areas, such as data analysis, finance and even change management, are becoming as foundational as brand positioning and strategic outreach.
How To Generate B2B Leads On YouTube: 15 Critical Steps
YouTube has become a powerful platform for B2B marketers, offering great opportunities to educate prospects, showcase their expertise and generate qualified leads. But in the rush to publish videos, B2B brands may skip essential steps that will determine whether their YouTube content gets views, addresses the audience’s needs and drives conversions or languishes in cyberspace.
How A New Business Can Leverage PR: 20 Expert Insights
The success of any newly launched business is going to hinge on how much visibility and trust it can generate. Public relations can effectively bridge the gap between a great idea and a profitable offering by positioning a new brand in conversations that help it build not only awareness, but also trusted authority.
How To Succeed As A Creative Director In 2025: Must-Have Skills
The role of a creative director today involves far more than excellent marketing skills such as crafting compelling visuals or composing witty copy. Finding success as a CD now demands a diverse skill set that spans technology, emotional intelligence, business savvy and cultural literacy.
As marketing continues to intersect with data, AI, ethics and global culture, the most effective agency leaders are those who adapt quickly while remaining grounded in human insight. Here, 20 members of Forbes Agency Council outline essential skills modern creative directors need to master to stay relevant, respected, results-driven and thriving in 2025 and beyond.
How To Make Seamless AI-Driven Streaming Ads: 12 Expert Tips
Netflix is experimenting with AI-powered advertising that mirrors the visual tone and storytelling style of its original content. For brands, this offering presents a new frontier: less intrusive, more immersive marketing that fits into the viewing experience instead of interrupting it.
How To Balance Expectations And Training For New Hires: 19 Expert Tips
Hiring for entry-level roles can test any agency’s approach to training and development. While new hires are expected to bring foundational skills and a genuine drive to grow, building real value into their role takes thoughtful onboarding, mentorship and trust.
Launching A Company In Uncertain Times? 17 Marketing Tips For Founders
Starting a business is never easy, and launching amid economic unpredictability adds an extra layer to the challenge. New founders must be both bold and adaptable in how they position and promote their brands, considering tightened consumer spending and fast-changing market signals.
16 Ways For Agency Leaders To Help New Remote Hires Ramp Up Faster
When your team is spread across different cities—or even continents—it’s easy for a new hire to feel like they’re joining a Slack channel instead of an agency. A new teammate’s first few weeks are critical, not just for understanding logistics, but for building confidence, clarity and connection.
How To Leverage Automated Emails: 17 Tips To Reach Target Audiences
Automated emails are a powerful tool for reaching audiences at scale, but only when marketers use them with intention. Today’s consumers expect timely, relevant messages that look, sound and feel human, even when they know they’re part of an automated sequence.
Why 95% of Agencies Will Fail Without Adapting This Strategy | Terry Zelen
In this episode of E-Coffee with Experts, we’re chatting with Terry Zelen, Owner of Zelen Communications, and the guy who went from studying marine biology to running a successful creative agency. His path into marketing wasn’t traditional, but that’s what makes his perspective so refreshing.
How To Boost SEO With Already-Published Content: 15 Repurposing Tips
by Terry Zelen and Forbes Expert Panel
Boosting SEO doesn’t always have to mean starting from scratch with new content. Content you’ve already published can become a powerful means of gaining fresh visibility—if you know how to work with it. From refreshing blog posts to breaking them out into videos or social media carousels, smart repurposing helps the best ideas work harder—and reach farther—across more platforms.
What’s New In Branding? 20 Trends And How To Leverage Them
by Terry Zelen and Forbes Expert Panel
Branding is no longer just about logos and slogans. Companies are embracing new strategies to stay relevant, connect with audiences and build lasting loyalty. Whether it’s by leveraging technology, fostering human connections or showcasing authenticity, brands must continually adapt their strategy to weave a brand story that resonates.
AI And Influencer Marketing: How Businesses Can Navigate The Future
by Esade Business & Law School
Influencer marketing has evolved from a trend into a multimillion-dollar industry reshaping brand strategy worldwide. Now, with the rise of artificial intelligence (AI) making way for virtual and synthetic influencers, the landscape is undergoing significant transformation. For Generation Z, deeply connected to digital content, the demand for both human authenticity and virtual creativity is shaping a new era for influencer marketing. The question for brands is how to effectively integrate these human and AI-driven influences to capture this evolving audience.
How To Launch A Well-Known Product’s Package Redesign: 16 Key Steps
by Forbes Expert Panel
Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it involves a delicate dance between honoring a brand’s heritage and embracing modern aesthetics.
How to Use AI for Creativity in Marketing as a Business Owner with Terry Zelen
#Hashtags and Habits with Danni White
In this episode, Terry Zelen shares his inspiring journey from a traditional marketing background to becoming an AI creative pioneer. We get an inside look at the innovative ways his agency leverages AI tools, from content generation and image creation to data analysis and campaign ideation. Listen in as Terry discusses integrating AI across omnichannel strategies while maintaining brand consistency.
How And Why 10 Agencies Reorganized This Year
by Forbes Expert Panel
A recent LinkedIn study revealed that a majority of chief marketing officers in B2B companies anticipate their organizations will undergo a major reorganization this year. Such a transformation reshapes a firm’s structure and operations to help it stay competitive, achieve its objectives more effectively and efficiently and solidify its position in the marketplace.
How 16 Agencies Are Using AI To Optimize Ad Campaigns
by Forbes Expert Panel
Marketers face a complex array of variables at play when trying to optimize ad campaigns, from audience demographics to platform algorithms. With the media landscape in a constant state of evolution, it’s difficult to keep up with every new trend and technology that could impact ad performance. Moreover, consumer behavior is often unpredictable, requiring marketers to continuously test and refine their strategies to achieve the best results.
Multichannel Marketing For Brand Recognition? 11 Metrics To Watch
by Forbes Expert Panel
Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target demographics, it is crucial for marketers to monitor and analyze key data points in real time to illustrate how well tactics are working together across platforms and adjust their strategy accordingly.
11 Issues To Watch For When Outsourcing Website Development
by Forbes Expert Panel
Agencies and businesses alike often opt to outsource their Web development projects to skilled professionals overseas who work at competitive rates. This not only enables brands to create high-quality websites efficiently, but also provides the flexibility to scale digital efforts as needed, enhancing their competitiveness in the digital marketplace.
20 Mistakes Brands Make When They Go Viral For Negative Reasons
by Forbes Expert Panel
When negative stories go viral on social media, brands that fail to thoughtfully react risk losing trust, reputation and sales. With the pressure of the spotlight on them, some make a bad situation worse with poorly timed, insensitive responses.
Below, members of Forbes Agency Council discuss common mistakes brands make in managing viral narratives on social media and how to ensure negative online attention doesn’t turn into a full-scale crisis.
19 Expert Tips To Craft Captivating Content For Mobile Audiences
by Terry Zelen
Capturing an audience’s attention while they are on their phones requires a strategic approach. With smaller screens and shorter attention spans, a mobile marketing strategy must be both precise and impactful. Should brevity, clarity or visual appeal be prioritized to most effectively engage users?
How To Make Sure Agency Teams Stay Productive In A ‘Summer Slowdown’
by Terry Zelen
For many agencies, the summer months are typically slower, with many internal employees and clients out of the office on vacation. A seasonal slowdown presents ideal opportunities to focus internally on professional development for team members or to get caught up on administrative tasks.
How To Augment Agency Processes With AI
by Terry Zelen
AI is the future of humanity as an alternate form of intelligence, and we as agency leaders need to embrace it in a collaborative manner to enhance our own capabilities and knowledge. This is not a mere passing phase, a blip on the technological radar or a nifty tool of our times. AI is clearly here to stay, and it’s up to us to learn how to coexist with it while developing the appropriate guardrails to ensure it’s not used for nefarious purposes.
17 Expert Insights Into The Rise Of AI Influencers
Traditionally, many companies have used an illustrated or animated “spokesperson” or corporate mascot as the face of their brand—think Tony the Tiger, the Jolly Green Giant and the Geico Gecko. Given the success that some of these characters have driven, the increasing capabilities of artificial intelligence and the ever-increasing power of real-life influencers in the digital age, it makes sense that businesses today are considering adopting virtual AI influencers to represent their brands.
Agency Leaders Reveal The Traits That Make Their Workplaces Attractive
We’re a communications company, and we are also lifelong learners, so nobody on the team can be complacent and think that the status quo is acceptable. This is an ever-changing world, especially since the advent of AI. Our team tests and researches new tools and tactics daily to ensure we are using the most effective tools for us and our clients. It’s mission-critical that we are on the front lines. – Terry Zelen, Zelen Communications
ChatGPT, Claude, Gemini Or Another? The AI Tool Entrepreneurs Prefer
Terry Zelen, president and founder of Zelen Communications, has made the switch from GPT-4 to Claude for their team, explaining. “Claude’s responses are more conversational and offer deeper content than ChatGPT. Security and safeguards remain a priority with Claude’s LLM, aligning with our needs.”
Five Things I Wish Someone Told Me Before I Started My Consulting Business
Terry Zelen, with over 35 years of marketing expertise across diverse industries, leads as the President and Creative Director at Zelen Communications, Inc. based in Tampa, FL. Here, he manages a team of strategic professionals to “Think Different” ensuring the highest level of quality for their creative and marketing efforts for their clientele. His firm has specialized in real estate, medical, and restaurant marketing both locally and nationally for decades. Over the years, his clients have included numerous local, regional, and national clients such as Outback Steakhouse, Sykes Global Communication, and HCA Hospital.
On 5 Tips for Accelerating Product Ideation & Innovation
An Interview With Rachel Kline
In a world where the pace of change is faster than ever, the power of great ideas has never been more crucial. And yet, developing these ideas into impactful, market-ready products can be an immense challenge. The best products are not born overnight, they’re the result of dedicated ideation and innovation processes. These processes aren’t always easy, but they’re necessary and can be catalyzed with the right strategies and approaches. How do you foster a culture of creativity within a team? How can one rapidly translate ideas into prototypes and eventually finished products? How can roadblocks be anticipated and managed effectively to avoid unnecessary delays. In this series, we’re eager to explore insights, stories, and actionable tips from those at the forefront of ideation and innovation. As part of this series, we had the distinct pleasure of interviewing Terry Zelen.
On The Top 5 New Marketing Trends Leaders Need To Know
An Interview With Rachel Kline
Marketing trends are always changing, and it’s so important to stay relevant. What are the latest trends? How does one stay abreast of the new trends? Is it good to be an early adopter or is it best to see which trends withstand the test of time? To address these questions, in this interview series, we are talking to experienced CMOs who can share their “Top 5 New Marketing Trends That Leaders Need To Know About.” As a part of this series, I had the pleasure of interviewing Terry Zelen.
On the Future of Artificial Intelligence
An Interview With David Leichner
Terry Zelen, with over 35 years of marketing expertise across diverse industries, leads as the President and Creative Director at Zelen Communications, Inc. based in Tampa, FL. Here, he manages a team of strategic professionals to “Think Different” ensuring the highest level of quality for their creative and marketing efforts for their clientele. His firm has specialized in real estate, medical, and restaurant marketing both locally and nationally for decades. Over the years, his clients have included numerous local, regional, and national clients such as Outback Steakhouse, Sykes Global Communication, and HCA Hospital.
