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Press Room

On the Future of Artificial Intelligence

An Interview With David Leichner

Terry Zelen, with over 35 years of marketing expertise across diverse industries, leads as the President and Creative Director at Zelen Communications, Inc. based in Tampa, FL. Here, he manages a team of strategic professionals to “Think Different” ensuring the highest level of quality for their creative and marketing efforts for their clientele. His firm has specialized in real estate, medical, and restaurant marketing both locally and nationally for decades. Over the years, his clients have included numerous local, regional, and national clients such as Outback Steakhouse, Sykes Global Communication, and HCA Hospital.

Read the full interview here.


On The Top 5 New Marketing Trends Leaders Need To Know

An Interview With Rachel Kline

Marketing trends are always changing, and it’s so important to stay relevant. What are the latest trends? How does one stay abreast of the new trends? Is it good to be an early adopter or is it best to see which trends withstand the test of time? To address these questions, in this interview series, we are talking to experienced CMOs who can share their “Top 5 New Marketing Trends That Leaders Need To Know About.” As a part of this series, I had the pleasure of interviewing Terry Zelen.

Read the full interview here.


On 5 Tips for Accelerating Product Ideation & Innovation

An Interview With Rachel Kline

In a world where the pace of change is faster than ever, the power of great ideas has never been more crucial. And yet, developing these ideas into impactful, market-ready products can be an immense challenge. The best products are not born overnight, they’re the result of dedicated ideation and innovation processes. These processes aren’t always easy, but they’re necessary and can be catalyzed with the right strategies and approaches. How do you foster a culture of creativity within a team? How can one rapidly translate ideas into prototypes and eventually finished products? How can roadblocks be anticipated and managed effectively to avoid unnecessary delays. In this series, we’re eager to explore insights, stories, and actionable tips from those at the forefront of ideation and innovation. As part of this series, we had the distinct pleasure of interviewing Terry Zelen.

Read the full interview here.


Five Things I Wish Someone Told Me Before I Started My Consulting Business

Terry Zelen, with over 35 years of marketing expertise across diverse industries, leads as the President and Creative Director at Zelen Communications, Inc. based in Tampa, FL. Here, he manages a team of strategic professionals to “Think Different” ensuring the highest level of quality for their creative and marketing efforts for their clientele. His firm has specialized in real estate, medical, and restaurant marketing both locally and nationally for decades. Over the years, his clients have included numerous local, regional, and national clients such as Outback Steakhouse, Sykes Global Communication, and HCA Hospital.

Read the full interview here.


ChatGPT, Claude, Gemini Or Another? The AI Tool Entrepreneurs Prefer

Terry Zelen, president and founder of Zelen Communications, has made the switch from GPT-4 to Claude for their team, explaining. “Claude’s responses are more conversational and offer deeper content than ChatGPT. Security and safeguards remain a priority with Claude’s LLM, aligning with our needs.”

Read the full article here.


Agency Leaders Reveal The Traits That Make Their Workplaces Attractive

We’re a communications company, and we are also lifelong learners, so nobody on the team can be complacent and think that the status quo is acceptable. This is an ever-changing world, especially since the advent of AI. Our team tests and researches new tools and tactics daily to ensure we are using the most effective tools for us and our clients. It’s mission-critical that we are on the front lines. – Terry Zelen, Zelen Communications

Read the full article here.

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