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Targeted Advertising: Reaching the Right Buyers in Real Estate Marketing

Introduction: Why “Targeted” Beats “Blanket” in Real Estate Marketing In the fast-paced world of real estate, visibility is no longer enough. With buyers and investors bombarded by property listings, ads, and social media promotions, the winners are not the loudest but the smartest marketers. For marketing managers in real estate, […]


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Real Estate Digital Marketing: Challenges & Smart Solutions for Modern Agencies

Why Digital Marketing Matters in Real Estate In today’s hyper-competitive market, digital marketing is no longer optional for real estate professionals—it’s essential. From buyers starting their home search online to investors analyzing data-driven opportunities, real estate has gone digital. And yet, many agencies still struggle to unlock the full potential […]


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Leveraging Social Media Marketing for Real Estate Home Builders and Community Developers

In today’s digital age, social media has become an essential tool for real estate home builders and community developers to connect with potential buyers, showcase properties, and build brand awareness. With the right strategy, social media marketing can be a powerful way to engage with your target audience and drive […]


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Real Estate PPC – The Definitive Guide

In the dynamic world of real estate, securing visibility and attracting the right buyers is crucial for the success of home builders and community developers. Pay-per-click (PPC) marketing for real estate stands out as an effective strategy in the digital marketing repertoire. While the nuances of PPC marketing might seem […]


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Navigating the Future: AI Marketing Trends in Real Estate

The real estate industry is on the verge of a technological evolution, with Artificial Intelligence (AI) leading the charge. This transformation opens up a plethora of opportunities for home builders and real estate developers, especially in the realm of marketing. AI is not just changing the game; it’s redefining the […]


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Terry Zelen

Terry is a former member of the Forbes Agency Council and past president of the Economic Club of Tampa, and is an active member of the Tampa Bay Builders Association (TBBA). He also served as a Trustee for the Florida Sales & Marketing Council at the Florida Home Builders Association. He’s a past member of the Urban Land Institute, member of the University of Tampa Board of Fellows, the West Coast Chapter of CCIM Florida, past board member for Leadership Tampa Bay. He’s received numerous accolades for his work in print, website design/development, and marketing throughout his career.

As an advertising pioneer who embraces today’s technology in its early stages, Terry embodies a rare breed of individual that is creative as well as a marketing strategist. In fact, his reputation consists of crafting award winning advertising and marketing campaigns. He and his team collaborate with their clients to drive tangible results and meet the intended goals.

His firm specialized in overall marketing services, with an emphasis related to online marketing strategies and custom website and ecommerce solutions. The agency is also heavily involved in Artificial Intelligence (AI) and have embraced this extraordinary new technology.

Involvement:

Terry is a former member of the Forbes Agency Council and served on the executive board for the Economic Club of Tampa, and is an active member of the TBBA Sales and Marketing Council. He also serves as a Trustee for the Florida Sales & Marketing Council at the Florida Home Builders Association. He’s a past member of the Urban Land Institute, member of the University of Tampa Board of Fellows, the West Coast Chapter of CCIM Florida, past board member for Leadership Tampa Bay, and is a lifetime board member of the Tampa Bay Builders Association (TBBA). He’s received numerous accolades for his work in print, website design/development, and marketing throughout his career.

More About Terry Zelen:

Not only does Terry enjoy involvement within his community, but also has offered his talents to pro-bono causes over the years including marketing efforts with the Tampa Bay Builders Association, Economic Club of Tampa, University of Tampa’s Entrepreneurship Center, Sustany Foundation and numerous other non-profit organizations. He’s a strong advocate for giving back to the community where he lives and works.

In his free time, he enjoys spending time with his family, fishing, diving, spear-fishing, hiking, sporting clay shooting, boating, kayaking and listening to music and he has three dogs. He also enjoys working with his hands and spends time designing and building furniture and projects at his home. He and his family are foodies and travel on their stomachs whenever they venture out on vacations. Terry additionally enjoys wines and spent his early years out of college as a waiter at Bern’s Steakhouse. He did this while starting out in the advertising business.

Terry attended the University of Tampa and obtained majors in both Marine Science, Biology and minors in Chemistry and Art. So, naturally he pursued an occupation in Marketing… He and his family live in South Tampa and enjoy the Florida lifestyle year-round.

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