It’s not a big secret that reviews can make or break a company trying to market on the internet; especially if online efforts are the only way that that business is using to try to get noticed. In the past, these negative reviews had to be approached with an attitude of tolerance, and the business owner eventually was forved to simply let them be and continue to work on his business as best he could. However, with the advent of social media marketing and instant, global online sharing of content, there surfaces an easy and accessible way to keep these negative or concerning efforts in check.
By achieving and maintaining a good hold on your business’s social media efforts, nowadays you can actually directly respond to and counter people with a negative opinion of yourself band your brand. Of course the best way to do this is not to get pulled into a shotuing match online, but rather to respond to any concerns in an earnest and helpful way.
This online technique is in many ways even preferable to former ways of handling media marketing. While businesses today still make televised public announcements or releases, these are seen as being cold and overly corporate by the majority of people who are used to sharing and connecting online in a more personal way. Instead, by directly responding, acknowledging and connecting to our critics, a business can show its warm and personal nature, and appear as a friendly and caring entity that people will trust.
How does one go about this? As the core of your online social communications, Twitter and Facebook both can alert your customers to new promotions, events, and contests in an instant, the moment you should decide to do so. Customers will always be aware of the latest information and efforts coming from your company thanks to the constant and immediate exposure. Also, studies have shown that an individual needs to see a company’s name and get a feel for their communicated personality between seven and nine times before they begin to respond to them. This feat is very easily achievable if you maintain a good online social media presence.
Let’s not forget the long-term benefits of social media communication, either. Companies that frequently communicate with their customers online, and especially if the company chooses to communicate information which actually helps their customers in some concrete way, enjoy very high loyalty rates among their customers or clients. When someone has the choice between patronizing a brand new company or a company that has helped them out several times in the past, they will always choose the one they are most comfortable and familiar with.
So, in this day and age of break-neck fast competition and evolution, retaining a social media presence and a high level of activity within it remains one of the best ways to illustrate the dynamic and highly pervasive nature of your company.