Linkation. Linkation. Linkation.

Understanding the Importance of Link Building in SEO

When it comes to real estate, the most important phrase to remember is location, location, location. In the world of search engine optimization, the hot topic right now is link building, therefore, we would like you to remember linkation. linkation. linkation.

Search engines are continually evolving the ways in which they measure a site’s relevance, importance, and popularity. Initially, keywords were all the rage and we’re weighted heavily in a search engine’s algorithm (the mathematical equation used by search engines to evaluate websites). However, link building has become a larger focus of SEO strategies as a result of how Google ranks your site among its search engines. And since Google is the 800 lb. gorilla of the search engine world, what they say goes!

Link building is simply the process of creating numerous links, that when clicked, will lead a customer or consumer back to your website directly. The advantage to this practice is the ability to receive more traffic from various places. The more links you have pointing back to your site, the more traffic your site has the potential to generate.

Listed below are some specific links you will want to consider when developing an SEO link building strategy:

EDU links


Google considers sites with an .edu extension as very trusted websites. By linking to these highly trusted, valuable sites, you are improving the worth of your own site by association.

Forum Profile links


A forum profile link is created by setting up an account for a forum (or any other type of profile account). When you create this account, you have the opportunity to include a web address, areas of interests (categories), anchor text, and any information that would attract someone to clicking back to your site for more information.

Social Bookmarking


Social bookmarking is a web application that allows you to store bookmarks online as opposed to your ‘Favorites’ or computer browser. Social bookmarks are a direct result of human interaction.

Article Marketing

Consists of submitting short 500-word articles to various sources at one time. Each article contains a resource box with your information, but most importantly, a link back to your site. Once the article is submitted to a source, it can then be picked up by several other online sources which can result in hundreds of link backs.

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