How Do Images Influence Engagement Online?

Our world is becoming increasingly visually focused as technology evolves, which are accessible from virtually any electronic device. The online world, which has pervaded virtually every aspect of our lives, depends upon visual stimulation in order to thrive. Therefore, making images an absolute must when considering a new website. Continue reading to learn how images influence engagement.

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How Images Influence Engagement:


The most important aspect of a website isn’t just the substance of its content, but the style. Graphics and typography are the primary means for capturing the attention of the viewer. This helps with drawing them inwards and provoking an interest. This interest stems from placing images throughout the webpage. Images help enhance the story and break up mounds of text, which otherwise seem too grueling to read through. Since online readership consists of scansion, pictures are more likely to keep people reading and attention retained.


Images provide presence of validation. Since a large number of people use websites to determine a company’s credibility, images play a strong part. They play a strong part in demonstrating the technical and stylistic prowess.  It also gives viewer’s another insight into the substance of the site.

A vacation property rental site, for example, would be ludicrous without images. Potential guests want to see what kind of product they are buying into. In addition, they want the locations suit their style and meet their standards. Pictures serve as major selling points because nothing entices prospective travellers more than breath-taking photos of luxury beach homes with charming coastal designs.

Every available picture will come with judgements by potential visitors, so it is paramount that the images are high quality. Sites that neglect to upload professional images forego a chance of a possible sale. They also do not make a good first impression. After all, the last thing consumers should think to themselves when browsing a company’s site is, “Where else do they cut corners?

Selling Points

In addition to credibility, images can be used as an effective tactic to manipulate the viewer’s attention and drive them towards the goal of the website. An image that emphasises a particular feature is more likely to draw the viewer. A top-tier design agency understands the importance of using different color combinations and the psychology behind them.

Colors and images can help navigate the eye in a particular flow, and a good design will inspire emotions in the viewer such as awe, curiosity, and happiness. In fact, studies have demonstrated that replacing text with images arranged in a particular manner can increase a website’s user engagement.

Even on social networks that are heavily text-based like Twitter, having image capability is a must – sharing, showing, and advertising rely on the power of the graphic to really draw attention and make a point. An image truly can convey a thousand words in ways that text simply can’t, and is generally much more interesting. And yes, size matters – finding the right resolution and dimension most flattering to the eye is a must. In a globalized universe where there are more watchers than readers, images are necessary for engagement.

This guest post article was written by Andy Brattle, director at a leading creative design agency in London, specializing in user-centered branding and creative digital design services. He specializes in UX led responsive design and is passionate about the power of digital to influence user behavior.

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