No matter how many people try to convince you that local SEO is dead, nothing could be further from the truth. The key to developing and maintaining a successful search engine optimization strategy is flexibility and continuity. You’ve got to roll with the punches and adapt to the changes, which are typically brought on by the search engine leaders themselves – Google.
Hopefully by now you’ve realized the strength of the mobile movement. In addition to having a mobile device friendly website or application to your company’s name, you also need to amp up your local SEO efforts.
Just as you want to offer your clients and customers the highest possible customer service and satisfaction, search engines want to provide their online users with the most pleasant and rewarding experience. Generating localized search results helps accomplish that.
In order for your business to benefit from this emphasis on location, you need to modify your SEO strategy. Consider the suggestions listed below.
1. Consumer Conscience Keywords – Choosing the correct keywords cannot be solely based on research and analytics reports. You’ve got to think like a consumer. What words and clusters of words are people actually going to type into the search bar? That’s what you need to keep in mind when creating on and off site content.
2. Make Your Mark on the Map – Google+ places, Yahoo places, and Bing places are some of the most comprehensive and organized local business directories on the web. When a user is frantically or casually searching for a local business, these links are more likely to appear on top. The trick is to have informative and regularly updated business profiles on all of these directories. Make sure that any and all the information you publish online is consistent across directories as well as across the different search engines. It’s the value of validation.
3. Rely on Reviews – The power of online reviews these days is remarkable, especially with social media lending a helping hand. Make sure that you make it as easy as possible for consumers to write positive reviews about your business so that future visitors will see them. If writing a review is not a readily available option, consumers are less likely to take the time to create one. Do your part so that they can do theirs and the results will be positive.
One of the many benefits of online advertising is that it allows you to reach and connect with users all across the globe. However, there is still a lot to be said for your ability to establish your brand in the local community. This local movement in regards to SEO could be the perfect tool to help your business grow and gain online traffic.