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By Terry Zelen | Zelen Communications, Inc. Here’s how you know we mean it when we say something is important: we don’t say it until, we’re sure. We’ve been doing this for 35 years, and in that time, we’ve learned one lesson above all others. Results do the talking. Announcements […]

Key Takeaways Upgrade decisions should be based on clear readiness markers across strength, recovery, technique, and consistency, not just time spent in a tier. The Foundation tier builds movement literacy, baseline strength, and consistency that protect you from plateaus and preventable injuries later. The Wellness tier introduces more complex programming, […]

Key Takeaways Updated OCR guidance on online tracking significantly broadens when website interactions are treated as Protected Health Information, including on unauthenticated pages that describe specific conditions or services. IP addresses, device identifiers, and similar technical signals can create PHI when combined with health related content, reshaping how healthcare organizations […]

Key Takeaways Responding to negative reviews in healthcare requires a structured balance between service recovery and HIPAA compliance; even acknowledging that someone is a patient can constitute a privacy violation. A standardized, HIPAA aware response framework helps practice leaders mitigate regulatory risk while still addressing legitimate concerns and protecting staff […]

Key Takeaways Most healthcare organizations underestimate the time needed for a new marketing system to pay off, which leads to system hopping, wasted investment, and lost momentum. Channel specific timelines differ: paid media can show early traction within months, while SEO, content, automation, and full platform migrations require longer horizons […]