If you are a website owner, then you certainly know that you need a continuous flow of visitors to your website if you want it to be successful. High-quality, original content is what will bring you the targeted visitors you need. However, writing an article and posting it is not enough, as there are certain essential aspects that you need to take into consideration. Here you will find out more about the importance of quality content articles along with efficient search engine optimization techniques.
What Defines Quality Content Articles?
This notion refers to original, well-written, interesting articles that aim to benefit the reader. One of the biggest mistakes webmasters tend to do is that they write articles for the search engines, instead of writing them for the reader. The reader must find what he or she is looking for, and the article must deliver what you have promised in the title – if it does not, the visitor will leave your page in an instant, and it is very unlikely he will ever return.
In addition to providing useful information that benefits the reader, quality content articles are also important for ranking purposes. Google and all the other major search engines use a series of complex algorithms to determine the relevancy of a website and/or article in relation to a particular keyword. This is designed to help the user find the information he needs in a fast, efficient and timely manner.
There are several aspects that Google algorithms take into consideration when ranking a website: the quality of the articles, the grammar, the originality of the content and the keyword optimization. It is essential to deliver unique articles, as duplicate content will be penalized – and the website ranking will be seriously affected. When creating content, the writer or webmaster must take into consideration the latest Google updates (Panda and Penguin) which come with a set of rules for article writing
SEO is an acronym that stands for “Search Engine Optimization”, and this is a practice designed to improve website ranking and attract more visitors in the long run. SEO encompasses several useful techniques and methods, such as keyword optimization, link building, article submission or the use of social media – all these efficient marketing techniques aim to raise the visibility of a website in a timely, effortless and cost-efficient fashion. Besides, SEO is an easy to use method, and everybody can learn the basics of search engine optimization in a few minutes – they will certainly come in handy in the long run!
Keyword optimization is by far the most important technique. In a nutshell, this method refers to determining the most relevant word or set of words (the keyword or key phrase) for a particular website, and then use them in the article title, first and last paragraph and several times in the article body. The ideal keyword density is between 1-3%, and if it is about 3% that is known as “Keyword stuffing” and it is usually penalized by search engines such as Google. Even so, high-quality content is still the fastest and most reliable way to attract visitors over the years – no SEO practice can make them stay on your page if you post low-quality content. They will leave the page if they do not find reliable, trustworthy and high quality content articles.