With so many new avenues of marketing tactics coming from the Internet, it’s important to understand the importance of each opportunity. Such as how to most effectively utilize SEO. Search Engine Optimization, or SEO, is a proven trackable means of gaining visibility for your website. However, it can be as effective as it is illusive if you don’t have a partner to guide you through this ever-evolving practice.
Brief History of SEO
Just a few short years ago, all one had to do was populate your site with the proper keywords, spin off a few relatively decent articles and your site would quickly rise above your competitors without a great deal of effort. Those days are long gone as is the ease of even following the endless updates and mandates put upon site administrators by Google and company. Seems every time you think you have complied with all of their demands, they roll out more complex ways to throw you off guard and dampen your hope of achieving the illusive page one rankings you cherish for your site.
So what is it that makes for a successful SEO program today? There are many different aspects that can make a site move up the charts in the search engine algorithms, but two stand out as highly important. The first thing to know is that it’s Google’s desire to make content king. Quality content rules as it is what their own users seek most. So, if you can continually populate your site with new content, you will have the upper hand against the competition.
But, that’s only half of the equation really. Link building is the second half of the process that will help you to outrank others in the same industry. This process requires patience, ingenuity and relationship building with others online that manage high-traffic, high-quality sites and blogs. If you learn the ropes, you can build the number of off-site links to your site that are the holly grail of this tactic.
At Zelen Communications, we live and breathe SEO. As well as pay-per-click advertising, retargeting opportunities and other strategies that help our clients grow their businesses. We stay on the forefront of the industry trends so our clients achieve their goals. Isn’t it time you found a partner that will assist you in this complex new marketing environment?