SEO
Search Engine Optimization, or SEO, has become a hot topic among our clients and the business world in general. Simply, a successful SEO campaign results in a high page ranking on search engine sites. For example, search sites such as, Google, Bing and Yahoo!. Think of it this way, SEO is the yellow pages of today. “Nearly two-thirds of consumers use search engines to help them in their product research decisions.” (eConsultancy)
Learning SEO
Due to the overwhelming demand for this technical service, we have endeavored to educate and train our team. We train our team thoroughly in the strategic practice of Search Engine Optimization for our clients. We understand their desire to drive more customers to their web sites and, in turn, convert sales. Unfortunately, many companies have not quickly realized that they cannot fight this battle themselves, or win it overnight. In fact, the search engines have become much more sophisticated today. The practice of SEO has become a highly specialized service provided by forward-thinking marketing firms.
Our Approach
At Zelen Communications, we have developed our own successful strategy to help you achieve a high page ranking. Our methodology has allowed us to put our clients’ web sites at the forefront of their competition. The process we have is comprised of the following: keyword analysis, development of rich copy content, page-by-page optimization, site analysis, strategic link building, and monthly reporting to ensure the continued progress of your web site. Our strategy is based upon the fact that the search engines require specific elements when determining your web site’s relevancy. Did you realize that Google primarily dictates the SEO process? It is because they control close to 80% of the search engine market.
We want the best for our clients and know that obtaining the highest position possible in search engine page ranking, or SERP, is key to their success. By using what is only proven, “white hat”, we have clean strategies that, over time, build the visibility of our clients’ sites. We inform our clients that this process takes time and patience, sometimes up to 3-6 months to see the results of our endeavors.
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