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Opsis Keyword Insights

Opsis Keyword Insights

Not every keyword that ranks brings customers anymore.

In 2026, the keywords driving your business operate across two surfaces. Traditional search engines and AI answer engines. Opsis Keyword Insights is the keyword intelligence component of the Opsis Intelligence Tier 1 suite. It identifies the keyword universe that actually moves customers toward your business and contributes those findings to your comprehensive audit report.

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What this part of your audit covers

The Keyword Insights component identifies the keyword universe relevant to your business specifically. Not a database dump of every keyword in your industry. Not a generic keyword list pulled from a public tool. A curated keyword analysis built for the surfaces customers actually use to find businesses in your category.

Within the unified audit, this component delivers Keyword Intelligence findings, Keyword Topic Groups, and the actual questions your customers are asking. These appear as dedicated sections in your audit report. The findings classify keywords by intent, measure their competitive landscape, and correlate them to AI Visibility patterns so you understand which queries are most worth pursuing for both traditional search rankings and AI model citation.

The Keyword Topic Groups section organizes the keyword universe into thematic clusters that map to specific content and optimization opportunities. The Questions Your Customers Are Asking section surfaces the actual phrasing customers use when they are looking for what you offer.

Why keyword intelligence has to change

Traditional keyword tools were built for the era when ranking on Google was the dominant question. They measured search volume, ranking difficulty, and click-through patterns. They were good at what they did, but what they did is no longer enough.

In 2026, the keyword that ranks number one on Google may not drive the same business outcome it used to, because customers increasingly find their answer in an AI Overview before they ever scroll to organic results. The keyword with lower traditional search volume may actually be the keyword AI models cite most when customers ask in your category. The keyword strategy that worked in 2022 may be costing you customers in 2026.

Opsis Keyword Insights was built to answer the keyword question for the AI era. The component measures traditional search behavior. It measures AI citation behavior. It measures the relationship between the two so you can see where to focus.

How this fits in your full Opsis Intelligence audit

When you run an Opsis Intelligence analysis, the Tier 1 suite executes as a unified scan. The Keyword Insights component contributes its findings to your comprehensive audit report alongside the other supporting tools.

In the unified report, the keyword findings most directly inform the Search Channel Alignment pillar (Pillar 6) and contribute to Content Freshness (Pillar 4), LLM Visibility (Pillar 1), and AI Platform Presence (Pillar 2). Keyword Topic Groups and Questions Your Customers Are Asking appear as their own sections in the report. The Action Plan integrates keyword-driven recommendations alongside the rest of the audit findings.

Who benefits most from this component

  • Content strategy planning. When you need to decide what content to build over the next two quarters, the keyword intelligence drives the plan. The audit tells you which topics are worth covering and which keywords each piece of content should target.
  • Paid search foundations. The intent classification helps separate keywords worth bidding on from keywords that look attractive in volume but do not convert. The competitive landscape data informs bid strategy.
  • Agencies developing client SEO and AI Visibility strategies. The audit produces a strategic keyword foundation that can drive months of content and optimization work. Clients see a deliverable they can read and approve.
  • Businesses noticing search performance erosion. If your rankings still look fine but lead flow is declining, the keyword intelligence often reveals that customers have shifted toward queries you are not targeting yet.

What you receive

Your finished Opsis Intelligence audit report includes the Keyword Intelligence findings, the Keyword Topic Groups, and the Questions Your Customers Are Asking. Delivered to your email as an HTML file you can open in any browser and save as a PDF.

Pure data and real intelligence. Findings traced to measured data. No invented keyword universes. No conjecture.

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Terry Zelen

Terry is a former member of the Forbes Agency Council and past president of the Economic Club of Tampa, and is an active member of the Tampa Bay Builders Association (TBBA). He also served as a Trustee for the Florida Sales & Marketing Council at the Florida Home Builders Association. He’s a past member of the Urban Land Institute, member of the University of Tampa Board of Fellows, the West Coast Chapter of CCIM Florida, past board member for Leadership Tampa Bay. He’s received numerous accolades for his work in print, website design/development, and marketing throughout his career.

As an advertising pioneer who embraces today’s technology in its early stages, Terry embodies a rare breed of individual that is creative as well as a marketing strategist. In fact, his reputation consists of crafting award winning advertising and marketing campaigns. He and his team collaborate with their clients to drive tangible results and meet the intended goals.

His firm specialized in overall marketing services, with an emphasis related to online marketing strategies and custom website and ecommerce solutions. The agency is also heavily involved in Artificial Intelligence (AI) and have embraced this extraordinary new technology.

Involvement:

Terry is a former member of the Forbes Agency Council and served on the executive board for the Economic Club of Tampa, and is an active member of the TBBA Sales and Marketing Council. He also serves as a Trustee for the Florida Sales & Marketing Council at the Florida Home Builders Association. He’s a past member of the Urban Land Institute, member of the University of Tampa Board of Fellows, the West Coast Chapter of CCIM Florida, past board member for Leadership Tampa Bay, and is a lifetime board member of the Tampa Bay Builders Association (TBBA). He’s received numerous accolades for his work in print, website design/development, and marketing throughout his career.

More About Terry Zelen:

Not only does Terry enjoy involvement within his community, but also has offered his talents to pro-bono causes over the years including marketing efforts with the Tampa Bay Builders Association, Economic Club of Tampa, University of Tampa’s Entrepreneurship Center, Sustany Foundation and numerous other non-profit organizations. He’s a strong advocate for giving back to the community where he lives and works.

In his free time, he enjoys spending time with his family, fishing, diving, spear-fishing, hiking, sporting clay shooting, boating, kayaking and listening to music and he has three dogs. He also enjoys working with his hands and spends time designing and building furniture and projects at his home. He and his family are foodies and travel on their stomachs whenever they venture out on vacations. Terry additionally enjoys wines and spent his early years out of college as a waiter at Bern’s Steakhouse. He did this while starting out in the advertising business.

Terry attended the University of Tampa and obtained majors in both Marine Science, Biology and minors in Chemistry and Art. So, naturally he pursued an occupation in Marketing… He and his family live in South Tampa and enjoy the Florida lifestyle year-round.

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