Andrea Cheney
Chief Strategy Officer

Co-Founder of the Ausec & Cheney Group, a full-service advertising agency. The agency grew to $13M in annual billings with clients like Klondike Ice Cream, Val-Pak, New York Yankees and Nestea. Her responsibilities including marketing communications, strategies planning, and analysis for her clients.

She later took the helm, pro-bono, as President and Chief Operating Officer of the People’s Princess Charitable Foundation, Inc., the organization behind Dresses for Humanity.  She is currently a consultant and investor and is founder of two additional non-profits: Voices for Children and The Sustany Foundation.

She also served on non-profit Boards for YMCA, Tampa Museum of Art, Tampa Bay Performing Arts Center, Big Brothers/Big Sisters Tampa, People’s Princess Charitable Foundation, Leadership Tampa Bay, Metropolitan Ministries and The Sustany Foundation.

Her personal accolades include Board Member of the Year for Big Brothers/Big Sisters, outstanding Young Women of America, Up & Comers Award; Tampa Bay Business Journal, People of Dedication Award; Salvation Army, Distinguished Service Award; Arthritis Foundation, Prince Matchabelli National Hero Award and Big Sister of the Year Region V.

Andrea attended the University of South Florida where she earned a Business Degree in Marketing.

Becca Stapp
Account Service
Becca Stapp is a native of Tampa and was born and raised here. She recently graduated Magna Cum Laude from Florida State with a Bachelor of Science in Communications. Becca majored in Public Relations and minored in Psychology and desired to pursue a career in communications upon graduating.
During her time at Florida State, Becca served as Social Chair for her sorority, taught a class of freshmen students in the Freshmen Interest Group program, and completed two internships while a full-time student. Her first internship was with Allison Aubuchon, a Public Relations Professional. Her second internship was with a marketing firm for lawyers called Practice42. She has always been an over achiever since a very young age, never being satisfied with with doing only what was required to get through to the next step in her schooling and social life.
In addition to her focus on Public Relations she also developed a 47-page honors thesis about social media perceptions during her senior year of college. During the process of writing the paper, she conducted her own in-depth research utilizing Florida State students as her participants and presented her findings to a panel of faculty. This is the kind of passion that got her noticed by the our team.
Since arriving at Zelen Communications she immediately jumped in with both feet. We proudly offered her the title of Account Service where she aids our internal team with our broad range of clients to manage the flow of ongoing projects. Her daily activities include working directly with our clients and coordinating with the daily tasks. With experience in social media, research analysis, event planning, and of course, public relations, Becca is a great addition to our growing ranks. She brings with her an excellent work ethic along with a high level of excitement to learn more about the Advertising and Marketing industry.
In her free time, Becca enjoys being outdoors, working out, and listening to music. She is a great new addition to the Zelen Team!
Chris McChesney
Art Director

The first thing you’ll notice about Chris McChesney is his sense of humor. The second is his commitment to excellence in his work. With a Fine Arts degree from USF where he studied Sculpture and Printmaking, Chris honed his skills and turned to Graphic Design and Art Direction where his creativity continues to flourish.

He began his career in Orlando in 1992, eventually making his way to the Tampa Bay area. Chris has worked on many award-winning accounts in the technology sector. He also possesses a wealth of experience designing for numerous national sports publications, as well as the healthcare industry. When not designing for Zelen Communications, you’ll find do-it-yourselfer Chris working on his house, or spending time with wife Kim and sons Christopher and Matthew.

Fulton Smith-Sykes
Marketing Strategist

Prior to joining Zelen as Account Director, Fulton was Vice President of Marketing and Advertising for Outback Steakhouse, where she oversaw the monumental task of coordinating and implementing the branding and retail efforts of nearly 800 restaurants nationwide. From TV and radio campaigns to the naming of new menu items, Internet promotions, grass roots marketing, sports and celebrity partnerships, product integration and more, Fulton constantly sought ways to keep the Outback brand top of mind to current and new consumers. Fulton began her career nearly 20 years ago, working on accounts such as McDonald’s and Taco Bell at some of the most high-profile advertising agencies in Atlanta. From there she joined West/Wayne Advertising in Tampa where for nearly 10 years she served as Director of Client Services, managing its two largest accounts, Publix Super Markets and Outback Steakhouse. Working closely with the Creative Department, Fulton helped elevate the Publix brand image to breakthrough levels, and was highly instrumental in the successful introduction of a 50 restaurant, Aussie-themed, casual Steakhouse to the country. Fulton’s experience on the agency side has aided her tremendously on the client side. It was Fulton who managed and guided the conception of “No Rules. Just Right.” During her time with Outback revolutionary services such as Curbside Take-Away and Call Ahead Seating were launched to satisfy consumers’ busy lifestyles.

Equally important, under Fulton’s guidance, Outback’s TV commercials have been recognized by its peers with the “Best Use of Humor” award by MUFSO. They also enjoyed the highest re-call among TV viewers in ADWEEK polls. She accomplished many successful and highly visible national product integrations. The most successful were on NBC’s “The Apprentice” season four and five. In 2005, Fulton was awarded the most prestigious acknowledgement in the company, “Outbacker of the Year for the year 2004.” Fulton is a member of Who’s Who in American Colleges and Universities, Who’s Who in Women, and Who’s Who Worldwide. Her charitable efforts include Take Stock in Children as a mentor and marketing board member, Meals on Wheels, Autism Speaks and Hannah’s Buddies. Fulton’s a Florida native and graduate of the University of North Florida.

Harry Behrens
Web Developer

Harry has over 12 years of programming experience.  His well-rounded background and experience of writing code for over a decade gives him the advantage and insight to understand complex programming challenges. Previously he owned and operated his own website development services company in Caracas, Venezuela for several years. He then made the decision in 2011 to join Zelen Communications. Harry is an ambitious, hard working and deadline driven team member. When he promises a project will be delivered, “It Is” Mr. Behrens is a highly qualified web and app designer and developer. He has successfully mastered many programs- Here are just to list a few of his capabilities:

  • Shopping carts through WooCommerce and other open sources e-commerce platforms
  • Mailing list building and set up through iContact, Mailchimp, and Constant Contact, etc.
  • HTML5 app developer
  • HTML5 apps for web, touchscreen, phones, kiosks
  • Management of email services and spam filtering
  • Management if Linux hosting platform

His expertise is in: HTML and HTML5 CSS Javascript WordPress PHP WooCommerce

Jim LeClair
Broadcast Art Director

Broadcast Art Director Jim has been with Zelen for many years and has touched every form of creative project that has come through our doors. Refusing to be pinned down into any one category, Jim is well versed in all facets of Advertising: Web, Print, Television and Radio (yes, he has been known to write a radio spot or two). Account work has encompassed Paragon Cable, Outback Steakhouse, RC Cola, The Florida Lottery, and Hudson Highland Group.

He has worked on branding campaigns for real estate projects such as Westchase. Other projects include photography and design for The Plantation at Leesburg, KHS&S Contractors and pro bono work for Voices for Children and MOSI. Jim’s education encompasses nearly 20 years of on-the-job training as an art director, a tour of duty in the fine arts department at the University of Wyoming and printing T-shirts for the Sex Pistols. Advertising awards include Regional Addy Gold and Silvers and Clio TV Finalist.

Jodi Fritch
Social Media / Account Services

Jodi is a Florida native, born and raised in Pinellas County. She has seen both Hillsborough and Pinellas County grow by leaps and bounds and has a genuine passion for local businesses.

This love of local businesses combined with her experience in the wine business, is what spurred her first interest in social media and internet marketing. She developed a successful freelance business offering social media networking and event promotion services to restaurants and wine retailers. Jodi is a self-taught social media networker, connecting businesses with their ideal audience, and finding creative ways to connect with that audience. She uses her creative side to find new ways for businesses to utilize the latest social media marketing tools to help businesses present their story to new followers on both existing and new social platforms.

Jodi is a social media evangelist who focuses tirelessly on staying ahead of the curve when it comes to social trends, changes in algorithms and ever searching for the next great tactics for breaking through the clutter for our clients. Her depth of knowledge is only surpassed by her desire to continue learning.

She has helped to broaden the reach and expanded the social platforms utilized for our clients since joining our team. For Jodi, it’s all about strategizing how to meet and surpass the expectations of our clients.

Social media is an important part of an effective marketing campaign that is all too often overlooked or worse yet, improperly implemented. Her goal is to find the platforms most appropriate for each client’s target audiences and exploit the channels to generate greater engagement and increase followers.

Judith Preston
Strategic and Innovative Marketing & Media Buying

Judith Preston’s wide experience in strategic and integrated marketing has been focused over the past 15 years on the homebuilding industry, representing both builders and developers. As Vice President of Marketing for Nohl Crest Homes, she helped grow the company from a local to regional award-winning builder spanning five counties. Under her direction Nohl Crest Homes became the region’s first “Green Builder,” combining luxury and efficiency. The company debuted the first Certified Green Showcase Home for the Tampa Bay Builders Association Parade of Homes in 2007. During her years at Nohl Crest, Judith also served the Builders Association as President of the Sales and Marketing Council and was twice recognized by the organization as Marketing Director of the Year. She achieved the Certified Marketing Professional designation for the industry. Prior to joining Nohl Crest Homes, Judith was president of her own firm focused on implementing her integrated marketing strategies for regional, national and international clients. Integrated marketing is a holistic approach, melding all aspects of marketing to ensure that all messaging and communication strategies are consistent across all channels

. Her clients included the country of Gabon (Africa), Iggesund Tools (Sweden), Studio Art Centers International (Italy), Dusco (Australia), US LendLease, American Plastic Surgery, US Bank, and Sheppard Dental Centers, among others. Combining award-winning creative with integrated marketing was essential to her clients’ success. Judith’s marketing career was launched in New York City where she worked as Production Manager and Promotions Manager for Mills Music, MCA Music and Warner Bros. Music. Publications produced under her management included songbooks by Elton John, The Doors, Moody Blues, Paul McCartney and John Lennon. For the vast number of publications she derived from the Andrew Lloyd Webber/Tim Rice Broadway show Jesus Christ Superstar, her company won the music industry’s Paul Revere Award.

Judy Palmer
Accounting Manager & HR

Judy Palmer, a 30-year resident of Tampa Bay, is a graduated from Macomb College in Michigan with an Associates Degree in Accounting. She spent 10 years in the banking industry in Michigan and then relocated to Florida. She has over 30 years of experience in the financial industry, 15 which have been with Zelen Communications Inc. where she manages payroll, accounts payable and receivables. Previously, Judy worked for a prestigious accounting firm Pender Newkirk and Company as an auditor and bookkeeper. She then went into the private sector working for herself by assisting a large number of small companies in the South Tampa area with accounting services.

At Zelen Communications, her title is Accounting Manager. She works directly with the all of our clients and internal team. She also is our Office Manager, Bookkeeper and Human Resource Department. She is committed to providing excellent service to our company and clients over the years.

Linde Hyder
Marketing Strategist & Public Relations Specialist

Nearly 30 years of experience in the marketing division of some of the nation’s largest real estate companies has provided Linde with a comprehensive background in numerous promotional activities. These include brand development, implementing multi-media marketing plans, creating and organizing advertising and public relations campaigns and extensive event planning for more than 1,000 sales associates. A highly skilled writer she is particularly adept at developing engaging content for newsletters, brochures, press releases, web sites, blogs and presentation materials.

Prior to joining Zelen Communications as a freelance writer, Linde was Director of Marketing at Berkshire Hathaway HomeServices Florida Properties Group. During that time she worked closely with the firm’s relocation, property management, and builder relations divisions as well as its affiliated companies including commercial, mortgage, title, and insurance. Previously, Linde was associated with Arvida Realty Services which later became part of the Coldwell Banker network. During her 19-year career with Arvida, Linde held several positions in the Marketing Division in both regional and statewide capacities. She was named Senior Marketing Director in 2001, and was responsible for overseeing the marketing activities in Sarasota, Manatee, Pinellas and Hillsborough counties.

In 2002, she was appointed Associate Vice President of Marketing Services where her responsibilities expanded to include Panama City, Jacksonville and Tallahassee. A proud Tampa native, Linde graduated from the University of Florida with a bachelor’s degree in Journalism. Prior to her marketing career, she worked as a newspaper reporter for the Tampa Tribune. She is actively involved with the Strictly Soccer Football Club and the Moffitt Cancer Center.

Nanette Hardee
Writer, Copywriter, Content Creator

Nanette is a renaissance writer, to say the least.

When she started her career in Tampa, her assignments included print brochures, flyers, promotional materials, billboards, and radio scripts for local clients including a fast food restaurant, television station, bank, phone company, tourism, and a department store.

Soon she graduated to branding, videos, and television spots for clients such as Publix Supermarkets, Outback Steakhouse, Visit Florida, Beef O’ Brady’s, and Cheeseburger in Paradise. She also authored Outback’s first tagline, “No rules, Just right,” which the company used for the first 15 years. Along the way she garnered a few accolades including being named a Southeast Creative All-Star by Adweek, the industry bible, for her innovative conceptual and copywriting skills.

Then a small little thing called the Internet happened. Having grown up producing traditional advertising, Nanette grabbed the bull by the horns and quickly and efficiently learned the ropes of digital marketing, writing copy for websites, Instagram, LinkedIn, as well as blogs, email campaigns, and all forms of direct response. She is absolute proof that you can reinvent yourself.

Born in Manila, Nanette immigrated to the United States a month shy of her 8th birthday and attended both private and public schools in Glen Rock, New Jersey. Post-secondary, she headed west to the University of Santa Barbara, CA, where she earned a B.A. in English, and the respect of her roommates for her invaluable cooking skills.

Terry Zelen
Company Owner and Creative Director

Terry Zelen is a seasoned Creative Director with more than 25 years of experience in Advertising and Marketing. As President and owner of Zelen Communications, Terry manages a team of designers, programmers, account management and print production personnel, cultivating their talents while ensuring the highest level of quality. He also serves as the point man for many of his clients. As one of the advertising pioneers who embraced today’s technology in its early stages, Terry embodies that rare breed of creative … deftly combining the importance of Branding and Strategic Thinking with design that’s both functional and easy to use.

The results are products that work hard to meet clients’ marketing goals with the “Wow Factor.” Terry’s talent also shines in his print work, having received numerous accolades from the American Advertising Federation for his depth and breadth of work on clients locally, regionally and nationally. A consummate professional with a sense of humor, Terry prides himself on building his business by building long-term relationships. Terry earned B.A.s from the University of Tampa in Marine Science and Biology, and also graduated with a minor in Art.

Andrea Cheney
Becca Stapp
Chris McChesney
Fulton Smith-Sykes
Harry Behrens
Jim LeClair
Jodi Fritch
Judith Preston
Judy Palmer
Linde Hyder
Nanette Hardee
Terry Zelen
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