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6 Reasons Why Your Website is The Center of Your Marketing Universe

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4-min read In this article, you’ll learn why you should consider your website to be the center of your marketing universe. Did you know that 88% of consumers in the USA research products online before they’re ready to purchase? You probably fall within this 88% considering its regular practice to want to learn more about Read More…

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Call Tracking: 6 Important Reasons for Marketing Analysis

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Learn the many reasons for why you need to track your calls for measuring marketing ROI. Look around. Everyone has a smartphone glued to their hand. Smart phones have advanced so much that 65% of people prefer to contact a business directly by phone rather than filling out a submission form. Contacting people with a Read More…

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SEOh! What You Need to Know About SEO

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With so many new avenues of marketing tactics coming from the Internet, it’s important to understand the importance of each opportunity. Such as how to most effectively utilize SEO. Search Engine Optimization, or SEO, is a proven trackable means of gaining visibility for your website. However, it can be as effective as it is illusive Read More…

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Zelen Communications Adds Staff

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Kaitlyn Nakagoshi joins as SEO Specialist Tampa, FL, April 10, 2013-Kaitlyn Nakagoshi, 29, is now a search engine optimization (SEO) specialist Tampa at Zelen Communications. She was most recently with Bisk Education in Tampa, where she held the title of SEO Link Builder and provided marketing support to the Universities of Notre Dame, San Francisco, Read More…

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What’s the Next Fad for Online Ads?

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Given that from year to year, an increasingly larger portion of marketing budgets are allocated to online advertising, it can be presumed that the growth and demand of this market will continue on an upward climb. Last year was focused on mobile trends, big brands, online ads, and Google updates. Those trends will most likely Read More…

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News Flash: If You Want to Get Followed, You Must Follow the Rules

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One of the factors of online marketing – advertising, social media, and search engine optimization – that has both positive and negative components, is the fact that it is constantly changing. You’ve got to stay ahead of the game, and be very aware of any changes that are made in the industry. Not only will Read More…

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Don’t Get Lost in the Crowd, Make Your Brand Stand Out

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The importance of individualization is emphasized all throughout childhood, but it takes most folks awhile to truly identify who they are, and who they are going to become. Companies do not that luxury as far as time frame is concerned. As soon as you decide to launch your business, you must establish and customize your Read More…

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Become a Social Media Guru and a “Thumbs Up” Connoisseur

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Ever since the Facebook phenomenon, the classic thumbs up hand signal has become iconic, and a major player in your social media strategy. If for some reason you have not established a presence on Facebook for your brand or company, it’s time to get on board because you’re seriously missing out. Current customers are not Read More…

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Your Social Media Strategy: If It’s Social It Will Be Successful

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Just as humans are social creatures by nature, so are businesses and companies. It is becoming more and more apparent that the degree of a brand’s involvement with consumers is directly related to profit margins. Business is driven by communities and society, which means that companies cannot afford to forget social media strategy. The presence Read More…

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Content Is King When Implementing Effective SEO Strategies

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Zelen Communications Amps Up SEO Offerings with Three New Packages Tampa, FL, February 27, 2013 – Everyone knows that increased traffic to your web site drives search engine rankings. It ultimately fuels your business success. But not everyone understands how to marry both content and code to produce the best possible search engine optimization (SEO). Read More…

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