With so many new avenues of marketing tactics coming from the Internet, it’s important to understand the importance of each opportunity and how to most effectively utilize it. Search Engine Optimization, or SEO, is a proven trackable means of gaining visibility for your website. However, it can be as effective as it is illusive if Read More…
Kaitlyn Nakagoshi joins as SEO Specialist Tampa, FL, April 10, 2013-Kaitlyn Nakagoshi, 29, is now a search engine optimization (SEO) specialist Tampa at Zelen Communications. She was most recently with Bisk Education in Tampa, where she held the title of SEO Link Builder and provided marketing support to the Universities of Notre Dame, San Francisco, Read More…
Given that from year to year, an increasingly larger portion of marketing budgets are allocated to online advertising, it can be presumed that the growth and demand of this market will continue on an upward climb. Last year was focused on mobile trends, big brands, online ads, and Google updates. Those trends will most likely Read More…
One of the factors of online marketing – advertising, social media, and search engine optimization – that has both positive and negative components, is the fact that it is constantly changing. You’ve got to stay ahead of the game, and be very aware of any changes that are made in the industry. Not only will Read More…
The importance of individualization is emphasized all throughout childhood, but it takes most folks awhile to truly identify who they are, and who they are going to become. Companies do not that luxury as far as time frame is concerned. As soon as you decide to launch your business, you must establish and customize your Read More…
Ever since the Facebook phenomenon, the classic thumbs up hand signal has become iconic, and a major player in your social media strategy. If for some reason you have not established a presence on Facebook for your brand or company, it’s time to get on board because you’re seriously missing out. Current customers are not Read More…
Just as humans are social creatures by nature, so are businesses and companies. It is becoming more and more apparent that the degree of a brand’s involvement with consumers is directly related to profit margins. Business is driven by communities and society, which means that companies cannot afford to forget social media strategy. The presence Read More…
Zelen Communications Amps Up SEO Offerings with Three New Packages Tampa, FL, February 27, 2013 – Everyone knows that increased traffic to your web site drives search engine rankings and, ultimately, your business success. But not everyone understands how to marry both content and code to produce the best possible search engine optimization (SEO). Zelen Read More…
If you are a website owner, then you know that you need a continuous flow of website visitors. That is if you want it to be successful. High-quality, original content is what will bring you the targeted visitors you need. Continue reading to learn about the importance of SEO and quality content! However, writing an Read More…
So, you have your own business, but you don’t have a website online for it yet. Of course you know having a business website is essential to the success of your business nowadays. Businesses that try to go without an online component to their efforts are at a distinct disadvantage when competing with other local Read More…