The secret recipe to a successful local link building strategy is comprised of a handful of quality ingredients. There is no “quick-fix” solution and if you try to link build carelessly, search engines will most definitely notice. Solid link building campaigns take time, so patience is key. However, at the end of the day, one quality link can have a tremendous impact on your overall SEO results.
One of the specific techniques that can help you build relevant links focuses on the local aspect of your business, hence its name – local link building. Traditional forms of link building keep your company’s niche or industry in mind, but local link building allows you more flexibility in that regard.
In order to establish a well-developed and optimal SEO strategy, you must realize the importance of variety for link building purposes. Quantity of links does not have nearly as much weight as the quality of those links, and the different methods used to obtain them. If you have not yet incorporated local link building into your game plan, it is definitely worthwhile to do so.
Here are some helpful hints to launch your local link building campaign:
1. Network – Ultimately, the goal is to get your name out there in the community and get involved. Although this does require some effort, the benefits are certainly worthwhile. Attend and host charity events, participate in community projects, donate, sponsor, and educate.
2. Create – Focusing on your geographical region allows you to think outside the box in terms of creating resources that people will actually utilize. “Best of” and “Top 10” lists are excellent ways to attract attention while still providing something useful to the community.
3. Share – Since local link building is based on the specific city and area of your business, that means other businesses in the general vicinity can also benefit from this strategy. Why not help each other out by trading links for reviews or testimonials?
Local link building is just one of ways to organically improve your search results, but it is a very powerful tool. It is a great way to bring together traditional advertising and branding methods with modern day online advertising efforts.