Laura Woodard joins Zelen Communications as Partner

Two marketing executives combine, offering 60 years of experience

as powerhouse digital marketing firm celebrates its 25th anniversary

Tampa, Fla. – January 17, 2023 – Laura Woodard, a marketing executive with more than 25 years of experience ranging from advertising agencies to large corporations to entrepreneurship, is now a Partner with Zelen Communications, the Tampa-based firm well known for its expertise in integrated marketing and website development. In her role as a Zelen Partner, Woodard will oversee sales, marketing, account strategy, and finance.

“As we celebrate 25 years serving clients and the community, bringing Laura on board as a partner will help us expand an already successful business,” said Terry Zelen, owner of Zelen Communications. “Her extensive experience in driving business growth, along with a strong focus on customer relationships and retention, is a perfect fit for our team. In today’s competitive market, far too many firms forget the most important thing in business: the Customer. It’s not about us.”

“Having known and worked with Terry over the past 25 years, I am excited to join his team and combine our strengths in support of current and prospective clients,” said Woodard. “I greatly value Terry’s 35 years of industry leadership and have always respected Zelen’s trailblazing expertise in the digital marketing space.”

Woodard’s experience covers multiple industries including technology, real estate, education, medical, and tourism. Her competencies are equally diverse and include branding, B2B and consumer marketing, business development and public relations. She most recently worked with Hillsborough Schools, developing the district’s first-ever integrated strategic marketing and communications plan. Previously, she founded GrassRoots Marketing Group, Inc. and has held marketing and other executive positions at numerous firms.

Zelen Communications, now celebrating its 25th anniversary, helps companies assess and optimize their marketing tactics and websites to maximize potential and outcomes. Their experienced approach leverages integrated marketing communication strategies and activities to produce exponential results. While offering comprehensive traditional advertising and marketing solutions, Zelen’s focused expertise is on the dynamic possibilities and nature of integrated online marketing and custom website development. Their proficiencies include SEO (search engine optimization), PPC (pay per click) advertising on Google, retargeting, social media content development, implementation and paid strategy, custom coded WordPress and WooCommerce websites and ecommerce solutions. Unlike other agencies, Zelen performs all tactics in-house, ensuring that all client initiatives are developed, performed, and maintained under their watchful guidance, from concept to completion. Visit for more information.

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