Introductory Guide to SEO: Definition, Dangers & Benefits

Learn what SEO is, how Google is the key player and the many benefits of having a fully optimized. Continue reading to learn the introductory guide to SEO.


Staying competitive in a competitive world is challenging to say the least. Every business wants to have a well-known digital presence but just having a website is not going to cut it. In order to have a successful digital marketing plan for your business, you need to incorporate SEO marketing strategies. This is where the introductory guide to SEO comes into play.


Here is an introductory guide to help you learn more about SEO:


Definition of SEO and its Purpose:


SEO, Search Engine Optimization, is the process of optimizing your website to obtain quality organic traffic from search engines results pages, such as Google, Yahoo!, or Bing. Its purpose is to rank high-quality websites on search engines results page. The goal is for consumers to easily find you and learn about your products or services.


There are some good SEO strategies and some not so good “black hat” SEO strategies. For example, good SEO techniques rely on authority, relevance and trust with your target audience. SEO will take some time to see results. So, don’t expect an immediate jump in traffic and sales just because you optimized one of your webpages or blog articles.


In reality, it will take months or even a full year to realize the positive results and benefits from effective SEO practices. Remain patient because many company’s biggest weakness is not optimizing their website content regularly.


To help with this problem, you should upload new and relevant content to your site. For instance, upload blogs, press releases, link building strategies, and so forth regularly. This will ensure you continue to perform SEO tactics that will pay off over time.


What is the Search Engine’s Role in SEO?


Did you know there are over 40,000 search queries every second on Google alone?

There’s not only Google, there is Bing and Yahoo and other search engines where people search for products and services. The search engine’s role in SEO is that they are constantly updating their algorithms and databases to improve the user’s experience and search results.


These search engines have the ability to make or break your website. For example, Google can raise or punish certain websites depending on the quality of content and design structure. In fact, many search engines rank fast websites, mobile-friendly sites and websites which use https encryption higher than those without these features.


In addition, search engines also take into account the quality of your backlinks. You should consider gaining and earning quality backlinks as a long-term goal because of their importance to the ranking of your site. It’s also an invaluable tactic when it comes to moving your site up the search engine rankings.


On the contrary, search engines can also penalize websites which have low-quality content, slow load time, and websites with one too many advertisements above-the-fold. The reason these search engines prioritize and punish certain sites is because it is constantly trying to improve the search process for the consumer.


The Dangers of Not Implementing SEO for Marketing:


The biggest danger of not incorporating SEO practices to your marketing strategies is that your website might dramatically drop in Google’s search rank. Despite your website’s current position on the search engine results page, without continual updates to SEO, you will lose your desired position or worse – drop down past page two and beyond.


Another component to keep in mind is SEO is not a one-time process. It’s a constant climb to the top and not a quick sprint. For instance, it requires an experienced SEO or marketing agency to drive your website traffic. Search engines like Google, are always going to make improvements to their algorithms. Therefore, you will always need to make improvements to your SEO or risk dropping your rank.


Another thing to consider is your competitors are not going to stop their SEO efforts. Not staying on top of your SEO can risk you falling below your opponents. Which might ultimately sway your consumers to choose your competitor over your business.


In regard to backlinks, those get naturally lost over time due to being buried deeper and deeper within sites. That’s why it’s important to upload new and original content regularly, so you build new backlinks to replace those lost over time.


SEO Benefits:


  • Cost-effective


As you probably already know, some marketing strategies can be a considerable expense. But SEO, on the other hand, is relatively cost-effective. You should consider planning your SEO budget long-term such as minimum six months to a year. It should be viewed as your best long-term strategy for generating leads, sales and quality traffic to your website.


  • Trusted


A recent study revealed that organic traffic results are approximately five times more likely to be clicked on than a paid advertisement. In other words, implementing SEO techniques is the better value than implementing a paid campaign through PPC.


  • Clear results


It’s not uncommon to be overwhelmed when you first start your SEO efforts. However, with the help of an experienced marketing agency or SEO expert, analyzing your website’s insights, your website’s SEO efforts can propel your business in the right direction.


  • ROI impact


Since SEO is comparatively on the cheaper side of the marketing opportunities available today, the ROI on SEO is significant. However, as I mentioned earlier, it will take some time to appreciate how SEO impacts your ROI. One tip is to aim your efforts in short-tail or short keyword phrases. For example, something that resembles your products or services. Adding these keywords to your website or blog can help drive traffic in a low cost and effective manner.


  • Improves user experience


Many SEO-related tools improve the user experience on your site by supplying you with recommendations. For example, Yoast SEOis a tool that provides you with tips on your pages’ and posts’ readability, design strategies and can even target areas of improvement on your website.


  • Increases traffic and sales


In short, SEO techniques will provide long lasting results for your business. Think of it this way: if you incorporate SEO into your site, more people will visit – increasing your website traffic. With more website traffic, comes a higher brand awareness and increased chances of converting these visitors into clients, thereby increasing your chance of making more sales.


  • Fills the sales funnel


A marketing funnel is the path or journey a consumer takes from being the point of brand exposure to making a purchase. For more sales, you should consider SEO because it helps drive your target audience down this funnel. In addition, SEO sits at the top of this funnel by being a driver for more traffic with the proper keyword searches for your target audience.


  • Brand awareness


Those businesses who constantly rank in the top three positions on the search engine results page are portrayed as more credible than those that do not. Plus, keep in mind the user experience mentioned previously. Your consumers will have a much better experience on your site if it is optimized verses not optimized.


These are only a few of the many benefits that come with an effective SEO strategy. After taking everything into consideration, there should be no hesitation to start on SEO marketing efforts. In conclusion, creating an effective online presence and maintaining your website’s quality through SEO strategies will improve for your business long term.


Contact us if you would like to get started on SEO or for more information on the introductory guide to SEO.

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