Twitter is a unique social media platform because of the 140 character limit for each tweet. That being said, posts need to be concise and to the point. With over 300 billion active users, the 140 character count shouldn’t scare you away. With proper use of hashtags, videos and images, the ideal target audience will be hit.

Hashtags were created specifically for Twitter. It is important to have relevant hashtags in your posts so people can find them in the millions of tweets that go out in a single day. A Twitter user could search for a trending hashtag, or a hashtag they are interested in, and scroll through those specific tweets. Without a hashtag, your business’s posts could be missing views. With the correct hashtags, your potential clients will be more likely to run into your brand, or even retweet your message to share with their followers.

Images help tweets stand out because simply adding a visual to the text can be an attention-grabber. Video also catches the attention of users on Twitter. Periscope is a live video app specifically for Twitter, that lets you share a big announcement with your followers in real time. Images are also a great way to catch the attention of your audience, but video stands out from the clutter and attracts the audience.

Engaging with your audience is a must on Twitter as customers use Twitter to speak to brands for a quick response. Customers will often reach out to businesses on Twitter with quick questions such as operating hours, specials or product issues. Something as simple as asking for a retweet on a new product is a great way to get your customers to share your brand or product. Twitter is a great platform to build an audience and engage quickly with your audience.

Get your brand on Twitter and start interacting directly with your clients.