In terms of SEO, internal optimization can quickly become the most ignored component. This typically occurs for one of two reasons:
1. Many are simply not aware of internal optimization’s true value.
2. Lack of knowledge on how to use it at its maximum potential.
One of internal optimization’s primary roles is to help visitors navigate more easily on the site, but it also helps web spiders (search engines’ aids) to crawl the page faster and more efficiently. The key players in a well-rounded and well-executed internal optimization strategy include:
- The basic structure of the site
- Text and titles
- HTML coding
- Meta tags and descriptions
The Weight of Anchor Texts
One of the most important factors that will affect your internal optimization is your use of anchor text links – the visible text that users see, that also links directly to the related page. The reason why anchor text holds so much weight is quite simple – search engines like them and pay close attention to them. Anchor text links should be descriptive and should make good use of keywords and search strings.
Optimizing Internal Links
As with most SEO tactics, internal optimization is about quality, not quantity. Linking multiple pages to each other just for the sake of having internal links is not a beneficial strategy.
The key is to link words and phrases that are relevant and related to the particular landing page. As a rule of thumb, implementing “Click Here” links on your site is not best practice because it ignores the benefits of anchor text.
If you are just starting out, or if you think your website might be lacking the internal optimization factor, Zelen Communications can help. We will create a robust and successful SEO strategy for you, so that you can feel confident in your site inside and out.