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By Terry Zelen | Zelen Communications, Inc. Here’s how you know we mean it when we say something is important: we don’t say it until, we’re sure. We’ve been doing this for 35 years, and in that time, we’ve learned one lesson above all others. Results do the talking. Announcements […]

Key Takeaways Updated OCR guidance on online tracking significantly broadens when website interactions are treated as Protected Health Information, including on unauthenticated pages that describe specific conditions or services. IP addresses, device identifiers, and similar technical signals can create PHI when combined with health related content, reshaping how healthcare organizations […]

We talk a lot about AI in marketing. Most of that conversation focuses on what AI can do. Generate content. Answer questions. Summarize data. Speed things up. But there’s a side of this conversation that doesn’t get nearly enough attention: what happens when AI operates without any real structure around […]

Let’s start with something that might surprise you. The AI tools most businesses are using right now don’t actually know the right answer. They make a highly educated guess. And in many cases, that’s perfectly fine. But when it comes to understanding where your business actually stands in search results […]

Article-at-a-Glance AI-powered patient nurturing systems can increase appointment booking rates by 30–40% in many implementations while maintaining full HIPAA compliance and reducing staff workload. Automated intake and qualification create a 24/7 patient acquisition engine that captures leads other practices miss during off-hours and peak call times. The most effective AI […]