County Public Schools
Hillsborough County Public Schools performed a thorough search for an agency that could offer a clear strategy for recruiting teachers after the COVID 19 epidemic. The most important piece of the requirements was that the agency must be able to provide real-time KPI reporting on the campaign to ensure results for hiring 1,200 new teachers. Zelen Comm was selected because we were the only firm that offered in-depth reporting. The results; the compaign was a complete success.
- Largest employer in Hillsborough County – 25,000 employees
- 7th largest school system in the US
- More than 210,000 students.
- Over 270 school sites including
That first project led to an annual contract to provide a full suite of marketing services to take one of the county’s largest school systems branding to the next level. It’s a proven relationship that has expanded from the development of graphics to enhancing the visibility of the web presence incorporating SEO and PPC to help combat the competition from private schools and other national education corporations. The scope of work has provided the school system a wide-ranging marketing strategy that connects with families throughout the area.
- Social media campaigns including posting and paid strategies
- Creative services for an array of collateral materials from rack cards to annual reports
- Development of marketing materials for annual events
- Website banners for notifications
- Program branding and launch
- Vehicle wraps for fleet
- Multiple recruitment programs for various staffing needs
- In-depth monthly reporting to provide return on investment
- Print & digital advertising strategy & creative