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How SEO Services Killed Your Phone Book

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  How is it possible that the book that could be found in every household, business and phone booth across American is virtually extinct today due to SEO services? That is remarkable enough, but was is even more astonishing is how quickly this took place. What happened? In just a matter of a few years, Read More…

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Linkation. Linkation. Linkation.

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When it comes to real estate, the most important phrase to remember is location, location, location. In the world of search engine optimization, the hot topic right now is link building, therefore, we would like you to remember linkation. linkation. linkation.

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Social Media Marketing and How It Helps Your Business

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It’s not a big secret that reviews can make or break a company trying to market on the internet; especially if online efforts are the only way that that business is using to try to get noticed. In the past, these negative reviews had to be approached with an attitude of tolerance. The business owner Read More…

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Does quality really matter anymore?

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After 25 plus years in the advertising business, I often ponder if true quality and great design still matter in this Internet-centric world. I see mediocre photos on Pinterest. In addition, senseless messages on Twitter and Facebook and videos on YouTube that give homemade a bad name. I often ask myself if this is the Read More…

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5 Tips for Managing Your Facebook Fan Page

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Facebook If you decide that Social Media Marketing is the right realm for your business, then creating a Facebook Fan Page for your company should be top priority. However, some find the task of maintaining  and managing your Facebook Fan Page daunting. Listed below are 5 tips for managing your (Company) Fan page in order Read More…

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Thinking of starting SEO for your business?

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If you have any sort of business that you promote online, it’s well worth your time to look into a website, and more importantly, into starting SEO for said website. Many people put this off or end up not doing it at all because of the expense and effort and time investment that it involves; Read More…

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The Power of Pinterest

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Another social media site? I’ll admit, I was hesitant to explore Pinterest, but after reading about it in several blogs I’ve realized the true power of Pinterest and the potential it can have for both consumers and company brands.

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The 200 lb. Panda in the room….

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Have you noticed a decline in your search engine rankings? Well, the 200 lb. panda is actually Google’s Panda 2.3 and it may be to blame.

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Branded For Life.

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In essence, the Brand of a company is its personality. Consumers either relate to it or they do not in terms of does it mesh with their personal views, lifestyle, opinions and so forth. Companies that are branded for life hope to be branded for your life. The goal of developing a Brand is

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Giving Facebook A Face Lift

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Facebook has quickly established itself as the dominant player in the social media realm by continuing to develop and introduce new applications and functions. At Zelen Communications, we encourage our clients to partake in this ever-evolving marketing medium to reach out to consumers on a much more personal level. Giving Facebook A Face Lift can be Read More…

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