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The Power of Pinterest

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Another social media site? I’ll admit, I was hesitant to explore Pinterest, but after reading about it in several blogs I’ve realized the true power of Pinterest and the potential it can have for both consumers and company brands.

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The 200 lb. Panda in the room….

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Have you noticed a decline in your search engine rankings? Well, the 200 lb. panda is actually Google’s Panda 2.3 and it may be to blame.

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Branded For Life.

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In essence, the Brand of a company is its personality. Consumers either relate to it or they do not in terms of does it mesh with their personal views, lifestyle, opinions and so forth. Companies that are branded for life hope to be branded for your life. The goal of developing a Brand is

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Giving Facebook A Face Lift

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Facebook has quickly established itself as the dominant player in the social media realm by continuing to develop and introduce new applications and functions. At Zelen Communications, we encourage our clients to partake in this ever-evolving marketing medium to reach out to consumers on a much more personal level. Giving Facebook A Face Lift can be Read More…

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Social Media Moguls

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At Tampa advertising agency, Zelen Communications, we encourage our clients to utilize current, proven trends; one such way includes becoming Social Media Moguls. Social Media is designed to initiate conversations with consumers by creating content that attracts attention that will, in turn, motivate consumers to pass along to other social networks. Consumers are more likely Read More…

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PPC, What’s in It for Me?

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Pay-Per-Click advertising has become a major focus for many companies due to a number of important factors. One is that this relatively new marketing avenue creates nearly instant visibility for your company, product or service. By placing ads through the purchase of specified keywords, your ad appears in the most visible areas of the search Read More…

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SEO, the Yellow Pages of Today

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SEO Search Engine Optimization, or SEO, has become a hot topic among our clients and the business world in general. Simply, a successful SEO campaign results in a high page ranking on search engine sites. For example,  search sites such as, Google, Bing and Yahoo!. Think of it this way, SEO is the yellow pages of today. Read More…

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It’s a Team, Not a Staff – Learn the Difference

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No I in Teamwork So did anyone miss the whole David Letterman fiasco? Of course not, but did you miss what I wrote about last calling your team….STAFF. David Letterman in the many interviews continued to refer to his people, his team, the very people that make it possible for him to be a Successful Read More…

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Dress For Success!

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Clothing Can Make All the Difference What is your restaurant team wearing……. Front and Back of the House?  Is your team proud of what they are wearing? If you represent a large chain, you are likely to think about the associated costs, but smaller companies can really have fun with their attire. You should seriously Read More…

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Is Your Restaurant Staff Really Happy?

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Is Your Staff Happy? I never really intended to discuss the wait staff as much as I am, but it appears there is a real need to revisit this topic. So I ask all restaurant owners and managers out there, “Is your restaurant staff really happy?” Have you ever walked into an office or a Read More…

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