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Companies and Coupon Clippers: Use it or Lose it?

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Back in 2009, when TLC launched the show Extreme Couponing, the response was amazing. It was a time when the economy was performing poorly and people were looking for all possible ways to save money. Needless to say, the “couponing craze” caught on quick. At that time, advertising by use of coupon clippers was a Read More…

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Image SEO: A Picture Is Worth A Thousand Words, And A Thousand Clicks

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The importance of graphics, pictures, and images on a website cannot be understated. When it comes to search engine optimization, many strategies are employed including keyword analysis, link building, the use of social platforms, and image SEO as well. The fact of the matter is that all these are crucial building blocks for a solid Read More…

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A Business That Thinks, Knows How to Build Links

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More and more small business owners are coming to realize that their businesses can’t thrive in today’s daunting economy if they don’t maintain an active presence online. If you are struggling to keep your head above water, you need to realize that something is not working as it should be. More often than not, the Read More…

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An Ode to Content Creation: You Have to Super-Size to Optimize

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When it comes to search engine optimization, one of the most important factors that influences your page ranking is content creation. Yes, content, not a plethora of back links or a flashy website. Those components are critical, but the power of high quality and high quantity content cannot be stressed enough. Updating your web site Read More…

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What’s the Next Fad for Online Ads?

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Given that from year to year, an increasingly larger portion of marketing budgets are allocated to online advertising, it can be presumed that the growth and demand of this market will continue on an upward climb. Last year was focused on mobile trends, big brands, online ads, and Google updates. Those trends will most likely Read More…

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News Flash: If You Want to Get Followed, You Must Follow the Rules

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One of the factors of online marketing – advertising, social media, and search engine optimization – that has both positive and negative components, is the fact that it is constantly changing. You’ve got to stay ahead of the game, and be very aware of any changes that are made in the industry. Not only will Read More…

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Don’t Get Lost in the Crowd, Make Your Brand Stand Out

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The importance of individualization is emphasized all throughout childhood, but it takes most folks awhile to truly identify who they are, and who they are going to become. Companies do not that luxury as far as time frame is concerned. As soon as you decide to launch your business, you must establish and customize your Read More…

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Become a Social Media Guru and a “Thumbs Up” Connoisseur

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Ever since the Facebook phenomenon, the classic thumbs up hand signal has become iconic, and a major player in your social media strategy. If for some reason you have not established a presence on Facebook for your brand or company, it’s time to get on board because you’re seriously missing out. Current customers are not Read More…

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Your Social Media Strategy: If It’s Social It Will Be Successful

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Just as humans are social creatures by nature, so are businesses and companies. It is becoming more and more apparent that the degree of a brand’s involvement with consumers is directly related to profit margins. Business is driven by communities and society, which means that companies cannot afford to forget social media strategy. The presence Read More…

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Content Is King When Implementing Effective SEO Strategies

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Zelen Communications Amps Up SEO Offerings with Three New Packages Tampa, FL, February 27, 2013 – Everyone knows that increased traffic to your web site drives search engine rankings. It ultimately fuels your business success. But not everyone understands how to marry both content and code to produce the best possible search engine optimization (SEO). Read More…

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