Just when you think you’ve got a solid grasp on what Google really wants from you in regards to search engine optimization, they hit us with another update. These updates, however, are not meant to make SEO efforts more difficult on purpose. Google’s motive behind all of their algorithm updates, link changes, and general research Read More…
The emphasis on content in regards to search engine optimization does not seem to be slowing down. If anything, it’s on a steady upward trend. Based on the most recent Google updates, it has become apparent that quality is of the utmost importance. That means you must have a quality website, quality links (internal and Read More…
Ever since social media landed on the scene via various platforms (Facebook, Twitter, Instagram, Vine, YouTube, etc.), the word “sharing” has taken on a whole new meaning. The power of social sharing is truly incredible. In just moments, literally, a particular picture or video can go “viral” on the Internet. Naturally, as a result of Read More…
Launching a website is the virtual equivalent of opening the doors of your business. It requires the same amount time, effort, and attention to detail. Not to mention, you dare not launch until your website has been primed and perfected for the people. Whether your business is a “newbie” to the market or you have Read More…
By: Kaity Nakagoshi Small business owners now have more options to get customers’ attention and increase their sales with mobile marketing campaigns adapted for iPads and other tablet devices. There are literally millions of mobile users worldwide and the ability to communicate with them is unlimited. Developing a website that is optimized for mobile marketing, Read More…
Simply put, search engine optimization makes your website and brand more marketable on the Internet. It involves using specific words, more commonly known as keywords, on your website that will attract people looking for information that relates to your site. SEO also changes the way other sites link to your website and it makes your Read More…
If you haven’t heard of the term “native advertising” yet, don’t feel bad. It’s a fairly new trend, but it’s also about time you became familiar with it. With native advertising (or natural advertising), the ads are so well integrated into a website that it seems to be part of the content. It’s not that Read More…
Back in 2009, when TLC launched the show Extreme Couponing, the response was amazing. It was a time when the economy was performing poorly and people were looking for all possible ways to save money. Needless to say, the “couponing craze” caught on quick. At that time, advertising by use of coupon clippers was a Read More…
The importance of graphics, pictures, and images on a website cannot be understated. When it comes to search engine optimization, many strategies are employed including keyword analysis, link building, the use of social platforms, and image SEO as well. The fact of the matter is that all these are crucial building blocks for a solid Read More…
More and more small business owners are coming to realize that their businesses can’t thrive in today’s daunting economy if they don’t maintain an active presence online. If you are struggling to keep your head above water, you need to realize that something is not working as it should be. More often than not, the Read More…