One of the things that is both unique and frustrating about search engine optimization is that it is constantly changing. Most of these changes take place in response to Google updates and algorithm changes, but as a whole, SEO and SEO trends are fickle creatures. Even SEO experts are always looking for new strategies, new Read More…
Keywords have long been and always will be a “key word” in regards to content marketing. The weight of keywords, however, has recently been weakened as a result of Google’s Hummingbird update. Based on research, Google found that users no longer search for generic keywords. Instead, they conduct their searches by typing actual questions or Read More…
The secret recipe to a successful local link building strategy is comprised of a handful of quality ingredients. There is no “quick-fix” solution and if you try to link build carelessly, search engines will most definitely notice. Solid link building campaigns take time, so patience is key. However, at the end of the day, one Read More…
Just when you think you’ve got a solid grasp on what Google really wants from you in regards to search engine optimization, they hit us with another update. These updates, however, are not meant to make SEO efforts more difficult on purpose. Google’s motive behind all of their algorithm updates, link changes, and general research Read More…
The emphasis on content in regards to search engine optimization does not seem to be slowing down. If anything, it’s on a steady upward trend. Based on the most recent Google updates, it has become apparent that quality is of the utmost importance. That means you must have a quality website, quality links (internal and Read More…
Ever since social media landed on the scene via various platforms (Facebook, Twitter, Instagram, Vine, YouTube, etc.), the word “sharing” has taken on a whole new meaning. The power of social sharing is truly incredible. In just moments, literally, a particular picture or video can go “viral” on the Internet. Naturally, as a result of Read More…
Launching a website is the virtual equivalent of opening the doors of your business. It requires the same amount time, effort, and attention to detail. Not to mention, you dare not launch until your website has been primed and perfected for the people. Whether your business is a “newbie” to the market or you have Read More…
By: Kaity Nakagoshi Small business owners now have more options to get customers’ attention and increase their sales with mobile marketing campaigns adapted for iPads and other tablet devices. There are literally millions of mobile users worldwide and the ability to communicate with them is unlimited. Developing a website that is optimized for mobile marketing, Read More…
Simply put, search engine optimization makes your website and brand more marketable on the Internet. It involves using specific words, more commonly known as keywords, on your website that will attract people looking for information that relates to your site. SEO also changes the way other sites link to your website and it makes your Read More…
If you haven’t heard of the term “native advertising” yet, don’t feel bad. It’s a fairly new trend, but it’s also about time you became familiar with it. With native advertising (or natural advertising), the ads are so well integrated into a website that it seems to be part of the content. It’s not that Read More…