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Is the Internet Helping or Harming the Way We Handle Our Health?

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By: Kaity Nakagoshi, originally published on Business 2 Community As a health conscious consumer, you probably stay up to date with the latest trends about diet, exercise, and wellness. Doing so demands minimal effort because this information is conveniently available to you via search engines,  health-related mobile apps, and social media platforms. Unfortunately, even despite Read More…

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The Value of Coupon Marketing Campaigns

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Coca-Cola successfully launched the first ever coupon campaign in 1887. Since then, couponing has rapidly developed to become one of the leading marketing tools for brands both large and small. With the age of technology and the Internet, digital coupon usage has continued to rise steadily, with 66 million digital coupons redeemed in 2013, leading Read More…

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Keep Your Company Safe and Strong

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By: Kaitlyn Nakagoshi In lieu of all the horrific weather, it’s important that we consider ourselves blessed. Florida can only be fortunate enough to dodge dangerous weather so many times before making national news. Continue reading to learn the ways to keep your company safe. When weather gets treacherous in Tampa, many folks are faced Read More…

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The Power of Online Reviews Lies in the Power of the People

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Back in the day, as in just 20 years ago, when you wanted to purchase a new product or enlist the help of a particular professional service, you may have flipped through a phone book to peruse your options. More than likely, you consulted with family and friends for feedback and referrals. Finally, you might Read More…

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Organic vs. Paid Search: Think Collaboration Instead of Competition

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Are you one of those online users that purposely does not click on any links that appear to have been bought? Do you pay little attention to paid advertisements that show up in your social media feeds and paid search? If so, that’s perfectly okay, and even normal. However, as a business owner, you must Read More…

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Top Website Wishes: If You’re a Small Business

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Believe it or not, small businesses and large multinational corporations do share something in common, and that is that change is really the only constant. Companies of all shapes and sizes must be able to adapt to market changes, consumer trends, and advancements in technology. Continue reading to learn the top website wishes.  As the Read More…

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Social Media Strategy: Why You Can’t Screw Up

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The power and popularity of online advertising is undeniable. Nobody is going to argue with that. However, there is definitely a gray area when it comes to your company’s social media strategy. Although social media is a free and fruitful digital marketing tool, it still needs to be treated with caution. Social media sets a Read More…

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Get on Board with the Local SEO Train

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No matter how many people try to convince you that local SEO is dead, nothing could be further from the truth. The key to developing and maintaining a successful search engine optimization strategy is flexibility and continuity. You’ve got to roll with the punches and adapt to the changes, which are typically brought on by Read More…

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Google says that’s a “Rap” for Skeptical SEO Strategies

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In October 2013, Rap Genius was one of fifty sites targeted with notices by the National Music Publishers Association for the unlicensed online publication of song lyrics. Two months later, Google penalized Rap Genius by removing them from its top search results page. Continue reading about Google’s impacts with SEO strategies. Even for the search Read More…

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Can You Still Build Links if Your Blocks are Boring?

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No industry is too boring for link building. Granted, some are more popular and competitive than others, but search engine optimization provides an even playing field for every niche to build links. As a matter of fact, the more interesting and popular industries have to deal with the challenge of competitive search terms, which makes Read More…

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