To fully comprehend the importance of reviews, it’s helpful to understand the way consumers use online resources. Buyers are now in control of the purchasing process more than ever with today’s Internet use. Recent studies have shown that 94% of consumers conduct some form of online searches prior to purchasing a product or service. Consumers Read More…
When it comes to your digital marketing, the importance of social media cannot be underemphasized. About 70% of the United States population has a social media profile and over half use two or more social networks. But to get the attention of these users, you need to have a professional social presence. This all starts Read More…
You’re working with an SEO company, designing the perfect website, and updating your social media. When it comes to marketing your small business, these are an important combination. With 93% of online experiences starting with a search engine, driving traffic to your website is key. But how can you make sure that your strategies are Read More…
When it comes to generating leads for your small business, your entire marketing strategy starts with your website. By having a well-designed and intuitive website, you can attract users to your business and keep them there. To optimize your site as well as possible, be sure to include these must-have features that any advertising agency Read More…
We first saw that little blue bird in 2006 when Twitter first hit the social media scene. More than 10 years later, it is more important than ever for small businesses to update their feeds and keep their Twitter presence relevant. If the social media portion of your search engine optimization strategy has been lagging, Read More…
There’s no slowing down innovation and web design trends are no exception. Many web designers are already pushing the envelope and setting trends that seamlessly merge beauty and user experience. Let’s take a look at a few of the major trends making a big impact on web design. Web Design Trends: 1: Bold, Prominent Type Read More…
Optimizing your website is key in improving your digital marketing presence. In 2012 alone, Google reported performing 100 billion searches per month. Your customers are certainly investing time in making their way to your website, but what happens when your website doesn’t load quickly enough? The average internet user clicks away from a website when Read More…
Regardless of size or industry, every business needs an up-to-date website that’s attractive and easy to navigate. But if you aren’t familiar with business website development or search engine optimization yourself, you might not realize how much work actually goes into these processes. While that’s understandable, your misconceptions about web development can negatively impact your Read More…
Facebook was the most popular social media platform used by small businesses in 2016. Of these small businesses, however, only 6% reported using social media for promotion. This social platform is a great opportunity for businesses, as it boasted over 1.86 billion users at the end of 2016. As any marketing agency would recommend, your Read More…
In this digital age, it is important to meet potential customers where they are: on social media. Of the U.S. population, 70% of people have a social media profiles, and the majority are using two or more networks. Knowing this information, your business can only benefit from tapping into these social platforms. With these simple Read More…