Launching a website is the virtual equivalent of opening the doors of your business. It requires the same amount time, effort, and attention to detail. Not to mention, you dare not launch until your website has been primed and perfected for the people. Whether your business is a “newbie” to the market or you have Read More…
By: Kaity Nakagoshi Small business owners now have more options to get customers’ attention and increase their sales with mobile marketing campaigns adapted for iPads and other tablet devices. There are literally millions of mobile users worldwide and the ability to communicate with them is unlimited. Developing a website that is optimized for mobile marketing, Read More…
Simply put, search engine optimization makes your website and brand more marketable on the Internet. It involves using specific words, more commonly known as keywords, on your website that will attract people looking for information that relates to your site. SEO also changes the way other sites link to your website and it makes your Read More…
If you haven’t heard of the term “native advertising” yet, don’t feel bad. It’s a fairly new trend, but it’s also about time you became familiar with it. With native advertising (or natural advertising), the ads are so well integrated into a website that it seems to be part of the content. It’s not that Read More…
Back in 2009, when TLC launched the show Extreme Couponing, the response was amazing. It was a time when the economy was performing poorly and people were looking for all possible ways to save money. Needless to say, the “couponing craze” caught on quick. At that time, advertising by use of coupon clippers was a Read More…
The importance of graphics, pictures, and images on a website cannot be understated. When it comes to search engine optimization, many strategies are employed including keyword analysis, link building, the use of social platforms, and image SEO as well. The fact of the matter is that all these are crucial building blocks for a solid Read More…
More and more small business owners are coming to realize that their businesses can’t thrive in today’s daunting economy if they don’t maintain an active presence online. If you are struggling to keep your head above water, you need to realize that something is not working as it should be. More often than not, the Read More…
When it comes to search engine optimization, one of the most important factors that influences your page ranking is content creation. Yes, content, not a plethora of back links or a flashy website. Those components are critical, but the power of high quality and high quantity content cannot be stressed enough. Updating your web site Read More…
Given that from year to year, an increasingly larger portion of marketing budgets are allocated to online advertising, it can be presumed that the growth and demand of this market will continue on an upward climb. Last year was focused on mobile trends, big brands, online ads, and Google updates. Those trends will most likely Read More…
One of the factors of online marketing – advertising, social media, and search engine optimization – that has both positive and negative components, is the fact that it is constantly changing. You’ve got to stay ahead of the game, and be very aware of any changes that are made in the industry. Not only will Read More…