Integrated marketing is a strategy that any company, big or small, can use. It helps everyone to push their marketing campaign to the next level. The idea of integrated marketing is not a new one. However, it is becoming more and more important for businesses to utilize it in order to stay on top of Read More…
Omni-channel marketing makes it possible for your consumers to have a memorable experience with your products or service. As technology has evolved and changed in recent years, so too has interactions. In other words, the way in which customers interact with your brand. The days of print, radio, and even television ads are on the Read More…
Your existing SEO efforts have gotten you to the first page of Google’s organic search results. Your website is polished and easy to use. You’ve got a solid social media structure which helps bring people to your page. But you want to capitalize on the rising prominence of voice assistants and their voice search features. Read More…
In this article, you will learn what voice search is, why it is becoming common and it’s uses. Voice search inquiries are becoming more and more common. Especially between the increasing usage of smart speakers in the home. Plus, nearly every smartphone on the market coming standard with some kind of voice assistant. In fact, Read More…
Some quick tips to help you turn your tired old content into a goldmine of potential new posts. A big mistake that a lot of marketers make is constantly pushing for new and unique content which while certainly admirable, can be taxing on your team. You can still use your old content by modifying the Read More…
As you may know, earlier this year Facebook announced some new and substantial changes. Facebook Algorithm Changes These changes re-established Facebook’s commitment to the “social” part of social networking. “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard Read More…
According to the almighty Google, there are about 100 billion searches conducted through their service each and every month. When internet users are looking for something specific that your business offers, you’ll want them to end up on your homepage. (at least, eventually). Your homepage should instantly tell a potential customer what they need to Read More…
There is no doubt that quality SEO is central to your business’s online success. Marketing firms know that 93% of online experiences begin with a search engine, and work to help you capitalize in that. So, when customers are looking for a product or service that you offer, you want to consistently rank high. But Read More…
Your business’s about us page is like a greeting for potential customers. This is where you tell them who you are and why you do what you do — and this leaves a critical first impression. So, while it might be a given that an about page is part of your web development and optimized Read More…
Marketing is overwhelmingly visual. And with the rise of social media, sub-par photography just doesn’t cut it. This is why your small business needs to have a base knowledge of photography, allowing you to capture captivating and share-worthy photos every time. But don’t worry — this doesn’t mean that you need the best camera on Read More…