As your business works to keep up with the latest marketing company-recommended technology, consider melding the old with the new. A video brochure brings back classic, physical advertising while still incorporating digital technology. With digital marketing standing out as a $6.8 billion industry in 2015, screens are making their way onto more old-school advertising platforms. Read More…
With so many new avenues of marketing tactics coming from the Internet, it’s important to understand the importance of each opportunity. Such as how to most effectively utilize SEO. Search Engine Optimization, or SEO, is a proven trackable means of gaining visibility for your website. However, it can be as effective as it is illusive Read More…
It isn’t easy to create quality content on a consistent basis. As much as people might take it for granted, marketers work hard to produce blog posts, white papers, videos and eBooks for their audience. Unfortunately, offering good content isn’t enough anymore. Every day there are literally billions of blog posts, videos, images, emails and Read More…
Some people just need a little push to get going. Some kind of incentive to lead them in the right direction. This is why more businesses are using push notifications on mobile devices to reach their customers. Like a good, hot cup of coffee in the morning and some useful driving directions, push notifications wake Read More…
Guest Post by: Ivan Serrano Newsflash: Search is still king – at least for the moment – but social is making headway. The bottom line for online advertising hasn’t changed since Twitter and Facebook implemented their online advertising initiatives. However, there are plenty of reasons to keep up with what both Facebook and Twitter. Continue Read More…
Guest Post by: Hilary Smith You might know a lot about running a business, but they’re still some missing pieces. While being successful may sometimes be our luck, luck is a factor that nobody has control over. Continue reading to learn the perfect brand cocktail. What modern small businesses need to focus on in order Read More…
Our world is becoming increasingly visually focused as technology evolves, which are accessible from virtually any electronic device. The online world, which has pervaded virtually every aspect of our lives, depends upon visual stimulation in order to thrive. Therefore, making images an absolute must when considering a new website. Continue reading to learn how images Read More…
By: Kaity Nakagoshi, originally published on Business 2 Community As a health conscious consumer, you probably stay up to date with the latest trends about diet, exercise, and wellness. Doing so demands minimal effort because this information is conveniently available to you via search engines, health-related mobile apps, and social media platforms. Unfortunately, even despite Read More…
Coca-Cola successfully launched the first ever coupon campaign in 1887. Since then, couponing has rapidly developed to become one of the leading marketing tools for brands both large and small. With the age of technology and the Internet, digital coupon usage has continued to rise steadily, with 66 million digital coupons redeemed in 2013, leading Read More…
By: Kaitlyn Nakagoshi In lieu of all the horrific weather, it’s important that we consider ourselves blessed. Florida can only be fortunate enough to dodge dangerous weather so many times before making national news. Continue reading to learn the ways to keep your company safe. When weather gets treacherous in Tampa, many folks are faced Read More…