Facebook was the most popular social media platform used by small businesses in 2016. Of these small businesses, however, only 6% reported using social media for promotion. This social platform is a great opportunity for businesses, as it boasted over 1.86 billion users at the end of 2016. As any marketing agency would recommend, your Read More…
In this digital age, it is important to meet potential customers where they are: on social media. Of the U.S. population, 70% of people have a social media profiles, and the majority are using two or more networks. Knowing this information, your business can only benefit from tapping into these social platforms. With these simple Read More…
As technology continues to advance, so do SEO best practices. As web development incorporates mobile web pages, user voice commands, and apps, the SEO industry will need to keep up. While implementing your business’ digital marketing plan, keep this year’s latest SEO trends in mind. Continue reading to learn 5 SEO trends. 5 SEO Trends: Read More…
As your business works to keep up with the latest marketing company-recommended technology, consider melding the old with the new. A video brochure brings back classic, physical advertising while still incorporating digital technology. With digital marketing standing out as a $6.8 billion industry in 2015, screens are making their way onto more old-school advertising platforms. Read More…
With so many new avenues of marketing tactics coming from the Internet, it’s important to understand the importance of each opportunity. Such as how to most effectively utilize SEO. Search Engine Optimization, or SEO, is a proven trackable means of gaining visibility for your website. However, it can be as effective as it is illusive Read More…
It isn’t easy to create quality content on a consistent basis. As much as people might take it for granted, marketers work hard to produce blog posts, white papers, videos and eBooks for their audience. Unfortunately, offering good content isn’t enough anymore. Every day there are literally billions of blog posts, videos, images, emails and Read More…
Some people just need a little push to get going. Some kind of incentive to lead them in the right direction. This is why more businesses are using push notifications on mobile devices to reach their customers. Like a good, hot cup of coffee in the morning and some useful driving directions, push notifications wake Read More…
Guest Post by: Ivan Serrano Newsflash: Search is still king – at least for the moment – but social is making headway. The bottom line for online advertising hasn’t changed since Twitter and Facebook implemented their online advertising initiatives. However, there are plenty of reasons to keep up with what both Facebook and Twitter. Continue Read More…
Guest Post by: Hilary Smith You might know a lot about running a business, but they’re still some missing pieces. While being successful may sometimes be our luck, luck is a factor that nobody has control over. Continue reading to learn the perfect brand cocktail. What modern small businesses need to focus on in order Read More…
Our world is becoming increasingly visually focused as technology evolves, which are accessible from virtually any electronic device. The online world, which has pervaded virtually every aspect of our lives, depends upon visual stimulation in order to thrive. Therefore, making images an absolute must when considering a new website. Continue reading to learn how images Read More…