The power and popularity of online advertising is undeniable. Nobody is going to argue with that. However, there is definitely a gray area when it comes to your company’s social media strategy. Although social media is a free and fruitful digital marketing tool, it still needs to be treated with caution. Social media sets a Read More…
No matter how many people try to convince you that local SEO is dead, nothing could be further from the truth. The key to developing and maintaining a successful search engine optimization strategy is flexibility and continuity. You’ve got to roll with the punches and adapt to the changes, which are typically brought on by Read More…
In October 2013, Rap Genius was one of fifty sites targeted with notices by the National Music Publishers Association for the unlicensed online publication of song lyrics. Two months later, Google penalized Rap Genius by removing them from its top search results page. Even for the search query “rap genius”, the company’s domain does not Read More…
No industry is too boring for link building. Granted, some are more popular and competitive than others, but search engine optimization provides an even playing field for every niche. As a matter of fact, the more interesting and popular industries have to deal with the challenge of competitive search terms, which makes it more difficult Read More…
One of the things that is both unique and frustrating about search engine optimization is that it is constantly changing. Most of these changes take place in response to Google updates and algorithm changes, but as a whole, SEO is a fickle creature. Even SEO experts are always looking for new strategies, new tools, and Read More…
Keywords have long been and always will be a “key word” in regards to content marketing. The weight of keywords, however, has recently been weakened as a result of Google’s Hummingbird update. Based on research, Google found that users no longer search for generic keywords. Instead, they conduct their searches by typing actual questions or Read More…
The secret recipe to a successful local link building strategy is comprised of a handful of quality ingredients. There is no “quick-fix” solution and if you try to link build carelessly, search engines will most definitely notice. Solid link building campaigns take time, so patience is key. However, at the end of the day, one Read More…
Just when you think you’ve got a solid grasp on what Google really wants from you in regards to search engine optimization, they hit us with another update. These updates, however, are not meant to make SEO efforts more difficult on purpose. Google’s motive behind all of their algorithm updates, link changes, and general research Read More…
The emphasis on content in regards to search engine optimization does not seem to be slowing down. If anything, it’s on a steady upward trend. Based on the most recent Google updates, it has become apparent that quality is of the utmost importance. That means you must have a quality website, quality links (internal and Read More…
Ever since social media landed on the scene via various platforms (Facebook, Twitter, Instagram, Vine, YouTube, etc.), the word “sharing” has taken on a whole new meaning. The power of social sharing is truly incredible. In just moments, literally, a particular picture or video can go “viral” on the Internet. Naturally, as a result of Read More…