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Why Your Content Isn’t Cutting It

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It isn’t easy to create quality content on a consistent basis. As much as people might take it for granted, marketers work hard to produce blog posts, white papers, videos and eBooks for their audience. Unfortunately, offering good content isn’t enough anymore. Every day there are literally billions of blog posts, videos, images, emails and Read More…

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Mobile Marketing: Why You Need Notifications to “Push” Your Customers

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Some people just need a little push to get going. Some kind of incentive to lead them in the right direction. This is why more businesses are using push notifications on mobile devices to reach their customers. Like a good, hot cup of coffee in the morning and some useful driving directions, push notifications wake Read More…

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4 Guages for Grading Twitter & Facebook Ads

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Guest Post by: Ivan Serrano Newsflash: Search is still king – at least for the moment – but social is making headway. The bottom line for online advertising hasn’t changed since Twitter and Facebook implemented their online advertising initiatives. However, there are plenty of reasons to keep up with what both Facebook and Twitter. Continue Read More…

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The Perfect Brand Cocktail

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Guest Post by: Hilary Smith You might know a lot about running a business, but they’re still some missing pieces. While being successful may sometimes be our luck, luck is a factor that nobody has control over. Continue reading to learn the perfect brand cocktail. What modern small businesses need to focus on in order Read More…

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How Do Images Influence Engagement Online?

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Our world is becoming increasingly visually focused as technology evolves, which are accessible from virtually any electronic device. The online world, which has pervaded virtually every aspect of our lives, depends upon visual stimulation in order to thrive. Therefore, making images an absolute must when considering a new website. Continue reading to learn how images Read More…

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Is the Internet Helping or Harming the Way We Handle Our Health?

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By: Kaity Nakagoshi, originally published on Business 2 Community As a health conscious consumer, you probably stay up to date with the latest trends about diet, exercise, and wellness. Doing so demands minimal effort because this information is conveniently available to you via search engines,  health-related mobile apps, and social media platforms. Unfortunately, even despite Read More…

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The Value of Coupon Marketing Campaigns

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Guest Post by: Emma Coca-Cola successfully launched the first ever coupon campaign in 1887. Since then, couponing has rapidly developed to become one of the leading marketing tools for brands both large and small. With the age of technology and the Internet, digital coupon usage has continued to rise steadily, with 66 million digital coupons Read More…

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Keep Your Company Safe and Strong

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By: Kaitlyn Nakagoshi In lieu of all the horrific weather, it’s important that we consider ourselves blessed. Florida can only be fortunate enough to dodge dangerous weather so many times before making national news. Continue reading to learn the ways to keep your company safe. When weather gets treacherous in Tampa, many folks are faced Read More…

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The Power of Online Reviews Lies in the Power of the People

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Back in the day, as in just 20 years ago, when you wanted to purchase a new product or enlist the help of a particular professional service, you may have flipped through a phone book to peruse your options. More than likely, you consulted with family and friends for feedback and referrals. Finally, you might Read More…

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Organic vs. Paid Search: Think Collaboration Instead of Competition

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Are you one of those online users that purposely does not click on any links that appear to have been bought? Do you pay little attention to paid advertisements that show up in your social media feeds, mobile applications, and Google search results? If so, that’s perfectly okay, and even normal. However, as a business Read More…

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