Your business’s about us page is like a greeting for potential customers. This is where you tell them who you are and why you do what you do — and this leaves a critical first impression. So, while it might be a given that an about page is part of your web development and optimized Read More…
Marketing is overwhelmingly visual. And with the rise of social media, sub-par photography just doesn’t cut it. This is why your small business needs to have a base knowledge of photography, allowing you to capture captivating and share-worthy photos every time. But don’t worry — this doesn’t mean that you need the best camera on Read More…
To fully comprehend the importance of reviews, it’s helpful to understand the way consumers use online resources. Buyers are now in control of the purchasing process more than ever with today’s Internet use. Recent studies have shown that 94% of consumers conduct some form of online searches prior to purchasing a product or service. Consumers Read More…
When it comes to your digital marketing, the importance of social media cannot be underemphasized. About 70% of the United States population has a social media profile and over half use two or more social networks. But to get the attention of these users, you need to have a professional social presence. This all starts Read More…
You’re working with an SEO company, designing the perfect website, and updating your social media. When it comes to marketing your small business, these are an important combination. With 93% of online experiences starting with a search engine, driving traffic to your website is key. But how can you make sure that your strategies are Read More…
When it comes to generating leads for your small business, your entire marketing strategy starts with your website. By having a well-designed and intuitive website, you can attract users to your business and keep them there. To optimize your site as well as possible, be sure to include these must-have features that any advertising agency Read More…
We first saw that little blue bird in 2006 when Twitter first hit the social media scene. More than 10 years later, it is more important than ever for small businesses to update their feeds and keep their Twitter presence relevant. If the social media portion of your search engine optimization strategy has been lagging, Read More…
There’s no slowing down innovation and web design trends are no exception. Many web designers are already pushing the envelope and setting trends that seamlessly merge beauty and user experience. Let’s take a look at a few of the major trends making a big impact on web design. Web Design Trends: 1: Bold, Prominent Type Read More…
Optimizing your website is key in improving your digital marketing presence. In 2012 alone, Google reported performing 100 billion searches per month. Your customers are certainly investing time in making their way to your website, but what happens when your website doesn’t load quickly enough? The average internet user clicks away from a website when Read More…
Regardless of size or industry, every business needs an up-to-date website that’s attractive and easy to navigate. But if you aren’t familiar with business website development or search engine optimization yourself, you might not realize how much work actually goes into these processes. While that’s understandable, your misconceptions about web development can negatively impact your Read More…