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4 Guages for Grading Twitter & Facebook Ads

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Guest Post by: Ivan Serrano Newsflash: Search is still king – at least for the moment – but social is making headway. The bottom line for online advertising hasn’t changed since Twitter and Facebook implemented their online advertising initiatives. However, there are plenty of reasons to keep up with what both Facebook and Twitter are Read More…

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The Perfect Brand Cocktail: The Ingredients You Need to Make Your Business Successful in 2015

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Guest Post by: Hilary Smith No matter what you may think you know about running a business in this day and age, there may be a few incredibly vital pieces to the puzzle of success that you have not yet considered. While being successful may sometimes be a matter of just getting lucky, luck is Read More…

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How Do Images Influence Engagement Online?

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Our world is becoming increasingly visually focused as technology evolves and develops into sophisticated interfaces, which are accessible from virtually any electronic device. The online world, which has pervaded virtually every aspect of our lives, depends upon visual stimulation in order to thrive. Creative agencies know that how images are presented and how they function Read More…

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Is the Internet Helping or Harming the Way We Handle Our Health?

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By: Kaity Nakagoshi, originally published on Business 2 Community As a health conscious consumer, you probably stay up to date with the latest trends about diet, exercise, and wellness. Doing so demands minimal effort because this information is conveniently available to you via search engines,  health-related mobile apps, and social media platforms. Unfortunately, even despite Read More…

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The Value of Coupon Marketing Campaigns

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Guest Post by: Emma Coca-Cola successfully launched the first ever coupon campaign in 1887. Since then, couponing has rapidly developed to become one of the leading marketing tools for brands both large and small. With the age of technology and the Internet, digital coupon usage has continued to rise steadily, with 66 million digital coupons Read More…

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Keep Your Company Safe and Strong When Weather in Tampa Turns Tumultuous

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By: Kaitlyn Nakagoshi In lieu of all the horrific weather wreaking havoc on so many different regions of the country, it is important that we consider ourselves blessed. On the contrary, the state of Florida can only be fortunate enough to dodge dangerous weather so many times before we are the ones making national news. Read More…

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The Power of Online Reviews Lies in the Power of the People

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Back in the day, as in just 20 years ago, when you wanted to purchase a new product or enlist the help of a particular professional service, you may have flipped through a phone book to peruse your options. More than likely, you consulted with family and friends for feedback and referrals. Finally, you might Read More…

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Organic vs. Paid Search: Think Collaboration Instead of Competition

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Are you one of those online users that purposely does not click on any links that appear to have been bought? Do you pay little attention to paid advertisements that show up in your social media feeds, mobile applications, and Google search results? If so, that’s perfectly okay, and even normal. However, as a business Read More…

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If You’re a Small Business, What Should You Wish for your Website?

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Believe it or not, small businesses and large multinational corporations do share something in common, and that is that change is really the only constant. Companies of all shapes and sizes must be able to adapt to market changes, consumer trends, and advancements in technology. As the importance of online advertising and Internet marketing continues Read More…

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Why You Can’t Screw Up When it Comes to Social Media

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The power and popularity of online advertising is undeniable. Nobody is going to argue with that. However, there is definitely a gray area when it comes to your company’s social media strategy. Although social media is a free and fruitful digital marketing tool, it still needs to be treated with caution. Social media sets a Read More…

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