There’s no slowing down innovation and web design trends are no exception. Many web designers are already pushing the envelope in 2017 and setting trends that seamlessly merge beauty and user experience. Let’s take a look at a few of the major trends making a big impact on web design. 1: Bold, Prominent Type Messaging Read More…
Optimizing your website is key in improving your digital marketing presence. In 2012 alone, Google reported performing 100 billion searches per month. Your customers are certainly investing time in making their way to your website, but what happens when your website doesn’t load quickly enough? The average internet user clicks away from a website when Read More…
Regardless of size or industry, every business needs an up-to-date website that’s attractive and easy to navigate. But if you aren’t familiar with business website development or search engine optimization yourself, you might not realize how much work actually goes into these processes. While that’s understandable, your misconceptions about web development can negatively impact your Read More…
Facebook was the most popular social media platform used by small businesses in 2016. Of these small businesses, however, only 6% reported using social media for promotion. This social platform is a great opportunity for businesses, as it boasted over 1.86 billion users at the end of 2016. As any marketing agency would recommend, your Read More…
In this digital age, it is important to meet potential customers where they are: on social media. Of the U.S. population, 70% of people have a social media profiles, and the majority are using two or more networks. Knowing this information, your business can only benefit from tapping into these social platforms. With these simple Read More…
As technology continues to advance, so do SEO best practices. As web development incorporates mobile web pages, user voice commands, and apps, the SEO industry will need to keep up. While implementing your business’ digital marketing plan, keep this year’s latest SEO trends in mind. Long-form Content While short, easily digestible blog posts are popular, Read More…
As your business works to keep up with the latest marketing company-recommended technology, consider melding the old with the new. Video brochures bring back classic, physical advertising while still incorporating digital technology. With digital marketing standing out as a $6.8 billion industry in 2015, screens are making their way onto more old-school advertising platforms. This Read More…
With so many new avenues of marketing tactics coming from the Internet, it’s important to understand the importance of each opportunity and how to most effectively utilize it. Search Engine Optimization, or SEO, is a proven trackable means of gaining visibility for your website. However, it can be as effective as it is illusive if Read More…
It isn’t easy to create quality content on a consistent basis. As much as people might take it for granted, content marketers work hard to produce blog posts, white papers, videos and eBooks for their audience. Unfortunately, offering good content isn’t enough anymore. Every day there are literally billions of blog posts, videos, images, emails Read More…
Some people just need a little push to get going — some kind of incentive to lead them in the right direction. This is why more businesses are using push notifications on mobile devices to reach their customers. Like a good, hot cup of coffee in the morning and some useful driving directions, push notifications Read More…