Fulton Smith-Sykes
Marketing Strategist

Prior to joining Zelen as Account Director, Fulton was Vice President of Marketing and Advertising for Outback Steakhouse, where she oversaw the monumental task of coordinating and implementing the branding and retail efforts of nearly 800 restaurants nationwide.

From TV and radio campaigns to the naming of new menu items, Internet promotions, grass roots marketing, sports and celebrity partnerships, product integration and more, Fulton constantly sought ways to keep the Outback brand top of mind to current and new consumers.

Fulton began her career nearly 20 years ago, working on accounts such as McDonald’s and Taco Bell at some of the most high-profile advertising agencies in Atlanta.

From there she joined West/Wayne Advertising in Tampa where for nearly 10 years she served as Director of Client Services, managing its two largest accounts, Publix Super Markets and Outback Steakhouse. Working closely with the Creative Department, Fulton helped elevate the Publix brand image to breakthrough levels, and was highly instrumental in the successful introduction of a 50 restaurant, Aussie-themed, casual Steakhouse to the country.

Fulton’s experience on the agency side has aided her tremendously on the client side. It was Fulton who managed and guided the conception of “No Rules. Just Right.” During her time with Outback revolutionary services such as Curbside Take-Away and Call Ahead Seating were launched to satisfy consumers’ busy lifestyles.

Equally important, under Fulton’s guidance, Outback’s TV commercials have been recognized by its peers with the “Best Use of Humor” award by MUFSO. They also enjoyed the highest re-call among TV viewers in ADWEEK polls. She accomplished many successful and highly visible national product integrations. The most successful were on NBC’s “The Apprentice” season four and five. In 2005, Fulton was awarded the most prestigious acknowledgement in the company, “Outbacker of the Year for the year 2004.”

Fulton is a member of Who’s Who in American Colleges and Universities, Who’s Who in Women, and Who’s Who Worldwide. Her charitable efforts include Take Stock in Children as a mentor and marketing board member, Meals on Wheels, Autism Speaks and Hannah’s Buddies.

Fulton’s a Florida native and graduate of the University of North Florida.

Terry Zelen
Company Owner and Creative Director

Terry Zelen is a seasoned Creative Director with more than 25 years of experience in Advertising and Marketing.

As President and owner of Zelen Communications, Terry manages a team of designers, programmers, account management and print production personnel, cultivating their talents while ensuring the highest level of quality. He also serves as the point man for many of his clients.

As one of the advertising pioneers who embraced today’s technology in its early stages, Terry embodies that rare breed of creative … deftly combining the importance of Branding and Strategic Thinking with design that’s both functional and easy to use. The results are products that work hard to meet clients’ marketing goals with the “Wow Factor.”

Terry’s talent also shines in his print work, having received numerous accolades from the American Advertising Federation for his depth and breadth of work on clients locally, regionally and nationally.

A consummate professional with a sense of humor, Terry prides himself on building his business by building long-term relationships.

Terry earned B.A.s from the University of Tampa in Marine Science and Biology, and also graduated with a minor in Art.

Harold Behrens
Web Developer

Harry has over 12 years of programming experience.  His well-rounded background and experience of writing code for over a decade gives him the advantage and insight to understand complex programming challenges.

Previously he owned and operated his own website development services company in Caracas, Venezuela for several years. He then made the decision in 2011 to join Zelen Communications.

Harry is an ambitious, hard working and deadline driven team member. When he promises a project will be delivered, “It Is”

Mr. Behrens is a highly qualified web and app designer and developer. He has successfully mastered many programs-

Here are just to list a few of his capabilities:

  • Shopping carts through WooCommerce and other open sources e-commerce platforms
  • Mailing list building and set up through iContact, Mailchimp, and Constant Contact, etc.
  • HTML5 app developer
  • HTML5 apps for web, touchscreen, phones, kiosks
  • Management of email services and spam filtering
  • Management if Linux hosting platform

His expertise is in:

HTML and HTML5
CSS
Javascript
WordPress
PHP
WooCommerce

Chris McChesney
Art Director

The first thing you’ll notice about Chris McChesney is his sense of humor. The second is his commitment to excellence in his work. With a Fine Arts degree from USF where he studied Sculpture and Printmaking, Chris honed his skills and turned to Graphic Design and Art Direction where his creativity continues to flourish. He began his career in Orlando in 1992, eventually making his way to the Tampa Bay area.

Chris has worked on many award-winning accounts in the technology sector. He also possesses a wealth of experience designing for numerous national sports publications, as well as the healthcare industry.

When not designing for Zelen Communications, you’ll find do-it-yourselfer Chris working on his house, or spending time with wife Kim and sons Christopher and Matthew.

Cheryl McCormick Brown
VP of Marketing & Business Development

Before joining the Zelen team as VP of Marketing and Business Development, Cheryl McCormick Brown held Sales and Marketing Executive and Mid-Level Management Positions with both public and private companies. They included the likes of duPont Publishing, WCI Communities, Ryland Homes, Taylor Morrison, Robb & Stucky Interiors and most recently Homes by WestBay here in Tampa. Cheryl understands the needs and requirements to be successful and effective in these types of companies. Always an over achiever, she has earned numerous top sales and marketing awards during her career. Some of these awards include: “Top Gun” Sales Award at duPont Publishing 4 years in a row (top producer), finalist for TBBA’s Sales & Marketing Council’s Marketing Manager of the Year 2005, finalist for TBBA’s SMC Sales Manager of the Year 2010 and most recently TBBA’s SMC’s Awards of Excellence-Salesperson of the Year 2015.

Results like these attest to a career of uncommon depth and breadth. Together with a B.A. in Mass Communications, with a concentration in Advertising, and an MBA from the University of South Florida, Cheryl also has a Florida Real Estate Associates License and has held leadership roles in local and national professional and community organizations. These personal achievements open the door to business affiliations few marketing professionals can match, as well as a wealth of resources for Zelen Communication’s client/partners.

It’s one thing to offer clients a formidable background in sales and marketing, but quite another to combine that experience with comprehensive knowledge of complementary industries to deliver a unique blend of valuable benefits to our client. For over 20 years Cheryl has spearheaded numerous marketing and sales initiatives within a variety of industries, gaining a wealth of perspective and real-world knowledge that offers our clients a powerful edge.

Judith Preston
Strategic and Innovative Marketing & Media Buying

Judith Preston’s wide experience in strategic and integrated marketing has been focused over the past 15 years on the homebuilding industry, representing both builders and developers. As Vice President of Marketing for Nohl Crest Homes, she helped grow the company from a local to regional award-winning builder spanning five counties. Under her direction Nohl Crest Homes became the region’s first “Green Builder,” combining luxury and efficiency. The company debuted the first Certified Green Showcase Home for the Tampa Bay Builders Association Parade of Homes in 2007. During her years at Nohl Crest, Judith also served the Builders Association as President of the Sales and Marketing Council and was twice recognized by the organization as Marketing Director of the Year. She achieved the Certified Marketing Professional designation for the industry.

Prior to joining Nohl Crest Homes, Judith was president of her own firm focused on implementing her integrated marketing strategies for regional, national and international clients. Integrated marketing is a holistic approach, melding all aspects of marketing to ensure that all messaging and communication strategies are consistent across all channels. Her clients included the country of Gabon (Africa), Iggesund Tools (Sweden), Studio Art Centers International (Italy), Dusco (Australia), US LendLease, American Plastic Surgery, US Bank, and Sheppard Dental Centers, among others. Combining award-winning creative with integrated marketing was essential to her clients’ success.

Judith’s marketing career was launched in New York City where she worked as Production Manager and Promotions Manager for Mills Music, MCA Music and Warner Bros. Music. Publications produced under her management included songbooks by Elton John, The Doors, Moody Blues, Paul McCartney and John Lennon. For the vast number of publications she derived from the Andrew Lloyd Webber/Tim Rice Broadway show Jesus Christ Superstar, her company won the music industry’s Paul Revere Award.

Judy Palmer
Accounting Manager & HR

Judy Palmer, a 30-year resident of Tampa Bay, is a graduated from Macomb College in Michigan with an Associates Degree in Accounting. She spent 10 years in the banking industry in Michigan and then relocated to Florida. She has over 30 years of experience in the financial industry, 15 which have been with Zelen Communications Inc. where she manages payroll, accounts payable and receivables.

Previously, Judy worked for a prestigious accounting firm Pender Newkirk and Company as an auditor and bookkeeper. She then went into the private sector working for herself by assisting a large number of small companies in the South Tampa area with accounting services.

At Zelen Communications, her title is Accounting Manager. She works directly with the all of our clients and internal team. She also is our Office Manager, Bookkeeper and Human Resource Department.

She is committed to providing excellent service to our company and clients over the years.

Linde Hyder
Marketing Strategist & Public Relations Specialist

Nearly 30 years of experience in the marketing division of some of the nation’s largest real estate companies has provided Linde with a comprehensive background in numerous promotional activities. These include brand development, implementing multi-media marketing plans, creating and organizing advertising and public relations campaigns and extensive event planning for more than 1,000 sales associates. A highly skilled writer she is particularly adept at developing engaging content for newsletters, brochures, press releases, web sites, blogs and presentation materials.

Prior to joining Zelen Communications as a freelance writer, Linde was Director of Marketing at Berkshire Hathaway HomeServices Florida Properties Group. During that time she worked closely with the firm’s relocation, property management, and builder relations divisions as well as its affiliated companies including commercial, mortgage, title, and insurance.

Previously, Linde was associated with Arvida Realty Services which later became part of the Coldwell Banker network. During her 19-year career with Arvida, Linde held several positions in the Marketing Division in both regional and statewide capacities. She was named Senior Marketing Director in 2001, and was responsible for overseeing the marketing activities in Sarasota, Manatee, Pinellas and Hillsborough counties. In 2002, she was appointed Associate Vice President of Marketing Services where her responsibilities expanded to include Panama City, Jacksonville and Tallahassee.

A proud Tampa native, Linde graduated from the University of Florida with a bachelor’s degree in Journalism. Prior to her marketing career, she worked as a newspaper reporter for the Tampa Tribune. She is actively involved with the Strictly Soccer Football Club and the Moffitt Cancer Center.

Grace Gonzalez
Social Media

Grace was born and raised in Tampa and knows the state of the Florida like the back of her panhandle. Enamored by the natural climate and big beautiful bay, she never intended to leave Tampa for long.

Hence, she had a meager four-year academic departure to Nashville to attend Vanderbilt University. While living in ‘Music City,’ she did have a blast and learn a lot. She studied Sociology and Corporate Strategy and spent her free time hosting a radio show and publishing blog posts about music. Coming up with fresh content, on strict time frames, is her forte. She has experience with making music videos, doing interviews, writing scripts, establishing relationships with media contacts, and planning ahead. She also learned to speak French!

Always drawn back to Tampa, she spent summers interning at local agencies, learning about email marketing, SEO, and maintaining a social media presence. Immediately after graduation, in May 2017, Grace moved back home. A lifelong learner, she took online courses in data analysis and computer science. Based on her love of Tampa, and to test her social media marketing skills, she experimentally launched a social media presence for Tampa fans. Successful as the page became, small clients started reaching out to her to run their social media pages. Realizing she had a knack for delivering timely and exciting content, Gracie started to pursue marketing. Since then, she’s been helping businesses at Zelen Communications. In her free time, you can find her Djing on JQBX.fm (a music fans’ dream software; she can’t shake Music City) or taking pictures of food at local restaurants with her boyfriend, Ja’Karri.

Fulton Smith-Sykes
Terry Zelen
Harold Behrens
Chris McChesney
Cheryl McCormick Brown
Judith Preston
Judy Palmer
Linde Hyder
Grace Gonzalez
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