Your business’s about page is like a greeting for potential customers. This is where you tell them who you are and why you do what you do — and this leaves a critical first impression. So, while it might be a given that an about page is part of your web development and optimized in most SEO packages, it will only be effective if done well. To get your about page to its full potential, follow these tips.
- Use Multimedia Elements
Engage users from the start by adding photos, videos, and graphics. Or, perhaps you incorporate interactive elements into this part of your website development as well. By making this page interesting, you are showing some personality while also informing the page’s visitors.
- Write For Your Audience
Remember that your target demographic does not necessarily know much about your industry. This is why it is best to steer clear of jargon, acronyms, and other insider terms. Be conversational and speak directly to customers. This will help them feel a connection to your business from the start.
- Tell Your Story
Including a brief history of your company will engage users even more, since they will see the true growth of this project. Remember to keep it detailed enough to add a human element to your page, but short enough that your readers don’t get bored. Your story is a great place to add the interactive and graphic elements mentioned above.
- Add Testimonials
Sometimes it’s best to let your customers do the talking for you. A 2016 study found that 57% of consumers reported thinking better of businesses after they read positive reviews and comments online. So, if you have these testimonials to show off, include a few by all means.
- Make Adjustments
As with the rest of your digital marketing, nothing on your website is set in stone. SEO packages offer analytics, so keep an eye on how your about page is performing. Make changes accordingly to better engage users.
Remember that personality and multimedia does not stop at your “About Us” page. The rest of your website should be optimized and designed just as well. This will create a more cohesive experience for your page visitors, turning web users into customers.