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3 Serious SEO Mistakes To Avoid, Starting Right On Your Homepage

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According to the almighty Google, there are about 100 billion searches conducted through their service each and every month. When internet users are looking for something specific that your business offers, you’ll want them to end up on your homepage (at least, eventually). Your homepage should instantly tell a potential customer what they need to Read More…

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Suddenly Drop In The Search Rankings? How To Troubleshoot Your SEO

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There is no doubt that quality SEO is central to your business’s online success. Marketing firms know that 93% of online experiences begin with a search engine, and work to help you capitalize in that. So, when customers are looking for a product or service that you offer, you want to consistently rank high. But Read More…

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Master The Art Of The ‘About Us’ Page With These Simple Tips

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Your business’s about page is like a greeting for potential customers. This is where you tell them who you are and why you do what you do — and this leaves a critical first impression. So, while it might be a given that an about page is part of your web development and optimized in Read More…

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Snaps To That: Why Photography Matters For Your Business’s Social Media

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Marketing is overwhelmingly visual. And with the rise of social media, sub-par photography just doesn’t cut it. This is why your small business needs to have a base knowledge of photography, allowing you to capture captivating and share-worthy photos every time. But don’t worry — this doesn’t mean that you need the best camera on Read More…

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Improving Your Reviews

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To fully comprehend the importance of reviews, it’s helpful to understand the way consumers use online resources to make their purchasing decisions today. Buyers are now in control of the purchasing process more than ever before since the advent of the Internet. Recent studies have shown that 94% of consumers conduct some form of online Read More…

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Tips For Keeping Your Business Brand Consistent On Social Media

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When it comes to your digital marketing, the importance of social media cannot be underemphasized. About 70% of the United States population has a social media profile and over half use two or more social networks. But to get the attention of these users, you need to have a professional social presence. This all starts Read More…

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How To Get The Most Out Of Your Google Analytics

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You’re working with an SEO company, designing the perfect website, and updating your social media. When it comes to marketing your small business, these are an important combination. With 93% of online experiences starting with a search engine, driving traffic to your website is key. But how can you make sure that your strategies are Read More…

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5 Features That Every Small Business Website Must Have

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When it comes to generating leads for your small business, your entire marketing strategy starts with your website. By having a well-designed and intuitive website, you can attract users to your business and keep them there. To optimize your site as well as possible, be sure to include these must-have features that any advertising agency Read More…

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Twitter For Small Businesses: Keeping Your Feed Relevant

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We first saw that little blue bird in 2006 when Twitter first hit the social media scene. More than 10 years later, it is more important than ever for small businesses to update their feeds and keep their Twitter presence relevant. If the social media portion of your search engine optimization strategy has been lagging, Read More…

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The Top Web Design Trends of 2017

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There’s no slowing down innovation and web design trends are no exception. Many web designers are already pushing the envelope in 2017 and setting trends that seamlessly merge beauty and user experience. Let’s take a look at a few of the major trends making a big impact on web design. 1: Bold, Prominent Type Messaging Read More…

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